Wed, 28 Jul 2021 08:23:00 GMT
The&Partnership has announced its latest campaign for Toyota, 'Not all Hybrids are Born Equal'. It is the first campaign under the new Toyota 'Hello Hybrid Happiness' platform developed by The&Partnership team in London.
Working together with Toyota Motor Europe, the pan European campaign shows how desirable the Toyota Hybrid range is. Featuring the Toyota hybrid range, this one of the largest shoots that Toyota & the London based agency has coordinated with over 37 edits and 18 KV.
The campaign, directed by Jake Scott (RSA) in Athens, launches this month across Europe with a suite of assets that communicate Toyota range in a simple, memorable way that celebrates Toyota's flagship technology with the aim of showing how stylish and fun to drive the range can be.
“A crazy shoot for these crazy times. Three contraptions and their eccentric drivers admire the great-looking range of hybrid Toyotas. With the challenges of lockdowns, Covid and delivering over 70 versions for our European markets, we needed every ounce of Jake Scott’s directing experience to make this crazy challenge possible.” said Martin Cox, Creative Director at The&Partnership,” said Martin Cox, creative director at The&Partnership.
Film post-production was handled by UPP whose expertise was evident throughout. Stills photography was captured and developed in CGI by Sebastien Staub. Lifestyle imagery was shot on location in Athens by Apostolis Koukousas.
For this campaign they have collaborated with one of the biggest names in the music scene, Bastille, whose unmistakable style and voice enhance the films with a new version of The Turtle’s 1967 ‘Happy Together’ hit.
The campaign is now live across Europe.view more - Creative
Client: Toyota Motors Europe.
Campaign Title: Not All Hybrids are Born Equal
Agency: The&Partnership Worldwide
Executive Creative Director: Andre Moreira
Creative Director: Martin Cox
Head of Art: Dan Beckett
Managing Director: Sam Lewis
Account Director: Stefano Della Schiava
Senior Account Manager: Phoebe Newman
Producer: Daniel Healy and Savannah King
Art Buyer: Emma Modler
Planning Partner: Simon Ringshall
Senior Planner: Hannah Fisher
Media Account Director: Ioanna Karampila
Head of Strategy: Anthony Swede
Strategy Director: Joe Kidd
Audience Planning Lead: Steffi Beaven
Post Production: UPP
Executive Post Producer: Štěpán Kříž
VFX Supervisor: Jan Malíř
Grade: Ondřej Štibingr
Sound Design: Grand Central Recording Studios
Sound Engineer: Munzie Thind
Production Company: RSA
Director: Jake Scott
Executive Producer: Garfield Kempton
Production Assistant: Daisy Shepherd
Director of Photography: Ekkehart Pollack
Service Company: Green Olive Films
Editor: Final Cut
Editor: Struan Clay & Claire McGonigal
Photographer & CGI Production: Sebastien Staub
Agent: Severin Wendeler
Photographer: Apostolis Koukousas.
Production: Green Olive Films
Genres: Music & Sound Design, People
Categories: Automotive, CarsThe&Partnership, Wed, 28 Jul 2021 08:23:00 GMT