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'Not All Hybrids Are Created Equal' in The&Partnership and Jake Scott's Toyota Campaign

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RSA director teams with agency on pan European campaign

'Not All Hybrids Are Created Equal' in The&Partnership and Jake Scott's Toyota Campaign

The&Partnership has announced its latest campaign for Toyota, 'Not all Hybrids are Born Equal'. It is the first campaign under the new Toyota 'Hello Hybrid Happiness' platform developed by The&Partnership team in London. 

Working together with Toyota Motor Europe, the pan European campaign shows how desirable the Toyota Hybrid range is. Featuring the Toyota hybrid range, this one of the largest shoots that Toyota & the London based agency has coordinated with over 37 edits and 18 KV.

The campaign, directed by Jake Scott (RSA) in Athens, launches this month across Europe with a suite of assets that communicate Toyota range in a simple, memorable way that celebrates Toyota's flagship technology with the aim of showing how stylish and fun to drive the range can be.

“A crazy shoot for these crazy times. Three contraptions and their eccentric drivers admire the great-looking range of hybrid Toyotas. With the challenges of lockdowns, Covid and delivering over 70 versions for our European markets, we needed every ounce of Jake Scott’s directing experience to make this crazy challenge possible.” said Martin Cox, Creative Director at The&Partnership,” said Martin Cox, creative director at The&Partnership.

Film post-production was handled by UPP whose expertise was evident throughout. Stills photography was captured and developed in CGI by Sebastien Staub. Lifestyle imagery was shot on location in Athens by Apostolis Koukousas.

For this campaign they have collaborated with one of the biggest names in the music scene, Bastille, whose unmistakable style and voice enhance the films with a new version of The Turtle’s 1967 ‘Happy Together’ hit. 

The campaign is now live across Europe. 

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Client: ​ Toyota Motors Europe.

Campaign Title: ​Not All Hybrids are Born Equal

Agency: ​The&Partnership Worldwide

Executive Creative Director: Andre Moreira

Creative Director: ​ Martin Cox

Head of Art: Dan Beckett

Managing Director: ​Sam Lewis

Account Director: ​ Stefano Della Schiava

Senior Account Manager: Phoebe Newman

Producer: ​ Daniel Healy and Savannah King

Art Buyer: Emma Modler

Planning Partner: Simon Ringshall

Senior Planner: ​ Hannah Fisher

Media Account Director: ​Ioanna Karampila

Head of Strategy: ​Anthony Swede

Strategy Director: Joe Kidd

Audience Planning Lead: Steffi Beaven

Post Production: UPP

Executive Post Producer: ​ Štěpán Kříž​

VFX Supervisor: ​ Jan Malíř​

Grade: ​Ondřej Štibingr​

Sound Design: ​Grand Central Recording Studios

Sound Engineer: ​Munzie Thind


Production Company​: RSA

Director: Jake Scott

Executive Producer: Garfield Kempton​

Production Assistant: Daisy Shepherd ​

Director of Photography: ​ Ekkehart Pollack

Service Company: Green Olive Films

Editor: ​Final Cut

Editor: ​ Struan Clay & Claire McGonigal

Music: ​Birdbrain

Performer: Bastille


Photographer & CGI Production: Sebastien Staub

Agent: Severin Wendeler

Lifestyle Photography

Photographer: Apostolis Koukousas.

Production: Green Olive Films

Genres: People, Music & Sound Design

Categories: Automotive, Cars

The&Partnership, Wed, 28 Jul 2021 08:23:00 GMT