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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

'Not Again' The Story Of A Downtrodden Zoo Keeper

20/04/2012
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Vision Express are unveiling the latest installment in their ‘We’ll see you right’ campaign

 

Vision Express are unveiling the latest installment in their ‘We’ll see you right’ campaign.
 
The new 30'' ad entitled 'Not Again', centres on a downtrodden zoo keeper whose glasses are repeatedly pilfered from his person by a group of light-fingered monkeys.
 
The advert supports 2 for 1 on designer glasses and airs from April 18th.

The spot was written by Dare's creative directors Nick Bird and Lee Smith and was directed by James Griffiths through Moxie. Post production was through The Mill.
 
To view the work, click here: http://www.lbbonline.com/videos/747/
 
The activity will also be supported by Bud the monkey, one of the stars of the film, who is tweeting at https://twitter.com/#!/IamBudMonkey
 
Client: Brian Linnington, Brand Strategy Director, Vision Express
Creative Agency: Dare
Media: TV, Twitter
Creative Directors: Nick Bird and Lee Smith
Directed by: James Griffiths at Moxie Pictures
Business Director: David Mannall
TV Producer: Donna Baker
Post Production House: The Mill
Sound Studios: Scramble
Sound Tech: Ollie Unser 
Media agency: Walker Media
 
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