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Nostalgic Neighbours Sponsorship Campaign Shows Specsavers Home Visits Dropping in on Some Familiar Faces

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Another Film Company's Ollie Parsons directs idents featuring classic Neighbours characters

Nostalgic Neighbours Sponsorship Campaign Shows Specsavers Home Visits Dropping in on Some Familiar Faces

Specsavers has launched a new sponsorship campaign to raise awareness of Home Visits - its comprehensive eyecare service for people who can’t get to a Specsavers store unaccompanied.

The idents, which will be shown during Neighbours on 5, show a member of the Specsavers Home Visits team providing friendly eyecare expertise to classic Neighbours characters, including Harold, Phil, Madge and Marlene.

For the 15, 10 and 5 second spots, vintage Neighbours clips have been carefully intertwined with newly shot footage to create the illusion of amusing conversations between the Specsavers visitor and her Neighbours clients.

The work was created by Bertie Rapkin and Jon Morgan at The Agency, Specsavers’ in-house creative agency, and directed by Ollie Parsons through Another Film Company.

Sarah Lawrence, head of marketing - Domiciliary & Audiology, said: ‘We are delighted to be working with Neighbours as it is a fantastic opportunity to highlight our Home Visits service and support our ambitious growth plans. Moreover, we know that increased awareness of Home Visits has a positive impact on the overall Specsavers brand and really helps to highlight how we care for our customers.’

Richard James, creative director, The Agency, added: ‘Neighbours is the perfect vehicle for us to reach our audience. The team have done an amazing job of leveraging the nostalgia and affection for these seminal characters, to deliver our message of care, quality and compassion in a warm, light-hearted way.’

The Specsavers Home Visits service provides a free NHS-funded eye test, a great selection of glasses and high standards of care – all from the comfort of your own home. To check if you or someone you know is eligible click here.

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Credits

Client: Specsavers UK

Marketing and eCommerce Director: Chris Carter

Head of Marketing Domiciliary and Audiology: Sarah Lawrence

Marketing Lead : Laura Cooney

Marketing Manager Domiciliary and Audiology : Kate Ackroyd

Media Media Strategist: Vicky Norman

Creative Agency:   The Agency, Specsavers

Creative Director:    Richard James

Copywriter:   Bertie Rapkin

Art Director:   Jon Morgan

Agency Producer:   Sam Lock

Senior Strategist:  Amy Whittaker

Lead Client Partner:   Rhiannon Hughes

Client Partner: Tasha Symes

Media Company:   Manning Gottlieb OMD

Prod Company:   Another Film Company

Director:   Ollie Parsons

Producer:    Tim Marshall

DOP:    Nick Bennett

Editor:   Bruce Townend @ The Quarry

Audio Post Production:  Bubble TV

Post Production:   Bubble TV

Categories: Opticians, Retail and Restaurants

Another Film Company, Mon, 09 Aug 2021 09:40:00 GMT