Specsavers has launched a new sponsorship campaign to raise awareness of Home Visits - its comprehensive eyecare service for people who can’t get to a Specsavers store unaccompanied.

The idents, which will be shown during Neighbours on 5, show a member of the Specsavers Home Visits team providing friendly eyecare expertise to classic Neighbours characters, including Harold, Phil, Madge and Marlene.

For the 15, 10 and 5 second spots, vintage Neighbours clips have been carefully intertwined with newly shot footage to create the illusion of amusing conversations between the Specsavers visitor and her Neighbours clients.

The work was created by Bertie Rapkin and Jon Morgan at The Agency, Specsavers’ in-house creative agency, and directed by Ollie Parsons through Another Film Company.

Sarah Lawrence, head of marketing - Domiciliary & Audiology, said: ‘We are delighted to be working with Neighbours as it is a fantastic opportunity to highlight our Home Visits service and support our ambitious growth plans. Moreover, we know that increased awareness of Home Visits has a positive impact on the overall Specsavers brand and really helps to highlight how we care for our customers.’

Richard James, creative director, The Agency, added: ‘Neighbours is the perfect vehicle for us to reach our audience. The team have done an amazing job of leveraging the nostalgia and affection for these seminal characters, to deliver our message of care, quality and compassion in a warm, light-hearted way.’

The Specsavers Home Visits service provides a free NHS-funded eye test, a great selection of glasses and high standards of care – all from the comfort of your own home. To check if you or someone you know is eligible click here.