Ever since Miranda brought out the infamous rabbit vibrator on Sex & The City, female sexual empowerment has been in focus the world over. Sex toys for women are no longer something to be ashamed of. Quite the opposite. The sex toy is looked upon as a symbol of the independent woman.  

This is all good, but it’s about time we give the same focus to the other half of the world: MEN. For men, owning a sex toy is still considered somewhat of a taboo.  

In their latest campaign, Kondomeriet turn their attention to all the men out there. This time telling a universal love story about a boy and his great love — a relationship that starts great but slowly loses its passion. Fortunately, Kondomeriet, the Norwegian erotic shop, is there to reignite the fire.