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Norwegian Cruise Line Selects Digitas as Global Media Agency of Record


The work will be headed by Digitas’ Atlanta, GA office

Norwegian Cruise Line Selects Digitas as Global Media Agency of Record

Digitas, the Connected Marketing agency and division of Publicis Groupe, today announces it has been named global media agency of record for Norwegian Cruise Line (NCL), focusing on its US, Europe, Australian, Asia Pacific, Latin America and Brazil markets.

The work will be headed by Digitas’ Atlanta, GA office. The EMEA media planning and buying will be handled by Digitas UK where Norwegian Cruises will have access to a hub of digital and travel specialists to ensure tailored activity for specific markets.

Norwegian Cruise Line, the innovator in global cruise travel for over 55 years is one of the world’s premiere cruise lines sailing to more than 300 destinations worldwide.

Headquartered in Miami, FL, NCL boasts an award-winning 17-ship fleet, two private-resort island destinations and recently announced its new Prima Class debuting six new ships from 2022-2027.

“In line with our spirit to push traditional boundaries through innovation, we selected Digitas as the ideal strategic agency partner to enhance and transform our global media and advertising footprint,” said chief consumer sales and marketing officer for Norwegian Cruise Line, David Herrera. “Showcasing creatively-fuelled thinking paired with data and analytics, and a rooted understanding of global market cultures, we look forward to a vested partnership to grow our business and expand our brand presence worldwide.”

"We're so excited to partner with NCL and leverage our connected approach to bring our full suite of media—from programmatic and strategy to search, video, paid social, and data & analysis—to further build on NCL’s momentum of growth in the year ahead," said Liane Nadeau, SVP/head of media investments, Digitas NA. 

“We are thrilled to welcome such a dynamic and innovative new partner to expand our Atlanta office portfolio, and to kick off 2022 with this amazing win,” said Alyse Schwartz, EVP/managing director, Digitas Atlanta.

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Digitas USA, Thu, 03 Feb 2022 17:13:22 GMT