Norwegian Appoints Adelphoi as Official Music Partner

Adelphoi has won the business of Norwegian. As its new official music partner, Adelphoi will be working directly with the brand to handle the music for all its consumer touchpoints.

Norwegian’s business portfolio encompasses aviation, rewards, banking, cargo, and holidays. Since launching its long-haul operation in 2013, the airline Norwegian has been revolutionising the aviation landscape through its commitment to offering affordable fares for all. Now one of the world’s fastest growing airlines, Norwegian’s outstanding service has been recognised by industry and public alike, winning seven Passenger Choice awards to date.

Adelphoi’s Creative Director, Andy Sherriff comments: “From a creative perspective, this is a hugely exciting project; Norwegian as a brand champions fresh thinking and has been shaking up the market with its competitive offering. We’re looking forward to developing a sound that reflects the contemporary thinking and edge that has made the brand so successful.”

Adelphoi will be developing the sonic identity of Norwegian, which will be applied across its businesses. The company draws on its wealth of experience in sonic branding for high-profile clients including Sky, Formula One, E.ON and the BBC.

Max De Lucia, Head of Brands at Adelphoi, comments: “Collaborating with a hugely driven and ambitious brand in this way is something we really value at Adelphoi. Norwegian recognises music’s cultural power to unite all facets of its brand. Its democratic attitude towards business and focus on its people strongly resonates with our personal approach to music and audiences.”

Julius Støback from Norwegian, comments: "We are very excited to begin searching for the sound of Norwegian together with Adelphoi. Their track record, strategic emphasis, and experience with global brand leaders fit our ambitions very well as our portfolio of brands expands rapidly into new territories. Most importantly, they are a great team to work alongside."