Northwood Hospitality Names Beutler Ink Social Media Agency Of Record

Northwood Hospitality, which owns and operates a collection of independent luxury hotels and resorts across the US, announced today that it has named Beutler Ink, a content development firm headquartered in Washington, D.C., its social media agency of record.

"Northwood is excited at the opportunity to partner with a dynamic and respected agency such a Beutler Ink," says David McCaslin, President of Northwood Hospitality.  "As we continue to grow our portfolio with diverse, high quality assets throughout the United States, it has become vital we find a partner that possesses the strength and talent to be equally as invested in growing the social footprint of each property across various multimedia platforms.  Beutler Ink is an expert in social strategy that will bring a new and refreshing viewpoint to our hospitality portfolio and complement the Northwood team," adds McCaslin.

Beutler Ink will partner closely with the marketing and digital teams at several Northwood properties to guide their content and community channels through:

- High-level research and analysis of each property’s current social strategy

- Custom campaign development

- Custom strategy planning, tailored to the unique voice and goals for each property