North Shore-LIJ Health Selects JWT New York as Lead Creative Agency

New York’s largest healthcare system, North Shore-LIJ, has selected J. Walter Thompson New York as its lead creative agency. Effective immediately, J. Walter Thompson will lead North Shore-LIJ’s marketing and advertising strategy across its 19 hospitals, more than 400 outpatient physician practices, and medical research, education and other enterprises.

J. Walter Thompson will work with North Shore-LIJ to develop its brand campaign, bringing to life the health system’s leadership position in the healthcare industry. North Shore-LIJ is the state’s largest private employer with more than 54,000 employees and the 11th-largest nonprofit healthcare system in the country.

“J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond,” said Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ.

“North Shore-LIJ is in a unique position to be a partner to patients and consumers throughout their entire lives,” said Lynn Power, President, J. Walter Thompson New York. “We’re thrilled to work with a dynamic, rapidly expanding company that is reaching new heights in the delivery of healthcare.  It will be a privilege to partner with their incredible team.”