North Kingdom have announced that they have been selected as one of Snapchat’s global Lens Studio partners, enabling them to create augmented reality face and world Lenses for brands.
This is the first time parties other than Snapchat are able to create Lenses since the successful launch in 2015.
Lens Studio makes AR accessible across a greater spectrum of budgets and industries — giving any advertiser the ability to connect with their consumers through the Snapchat camera.
Audience Lenses can be targeted to nearly all parameters available to Snap Ads, including: age, gender, interest categories, DMA, carrier, device, custom audiences, and third-party segments.
North Kingdom is one of only 7 selected agencies worldwide. We are very proud to be a Lens Studio partner and look forward to seeing where we can take AR activations for our clients on Snapchat.
Earlier this year, in close partnership with Snapchat, their Los Angeles-office created a Bacardi x Major Lazer-campaign that gained 42 million views in 24 hours.