9 months ago
McDonald’s Sweden recently launched Big Mac Bacon. Simply a classic with bacon. To advertise the news Nord DDB Stockholm created a series of outdoor and print ads where Da Vinci's "Mona Lisa", Van Gogh's self-portrait and Grant Woods ”American Gothic” were showed, but with one addition, bacon. In radio, bacon were added to Beethoven’s Für Elise.
Creative Agency: NORD DDB
PR Agency: Prime
Media Agency: OMD
Genres: StorytellingNORD DDB, 9 months ago