Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

NORD DDB Develops Phone Cases Made Of Car Wrecks to Prevent Traffic Accidents



The phone cases were created for automaker Volkswagen and are handmade with metal from damaged cars

NORD DDB Develops Phone Cases Made Of Car Wrecks to Prevent Traffic Accidents
Since February 1st, 2018, it has been illegal to use your phone whilst driving in Sweden.

Despite that, there seems to be no change in the number of accidents on Swedish roads since the new law became effective. To remind people of the danger of using your phone whilst driving, Volkswagen have created a phone case – made by crumpled metal from crashed cars.

The campaign is made by the creative agency NORD DDB. 

We know how easily it happens that you accidentally pick up your phone to receive a call or send a text. However, you are 23 times more likely to be in a car accident if you text and drive, so it’s important to know how serious the matter is. We believe a phone case made by damaged vehicles will make you think twice before you pick up your phone. It will be a silent reminder to keep focus on the road and not multitask whilst driving, says Johan Karlson, Brand Manager at Volkswagen Stockholm.

The phone cases are handmade with metal from damaged cars. To start with, there have been 153 unique cases produced, which represents one for each serious accident that has occurred in Sweden since February 2018, which was the first month that the new law was enforced. The cases can be bought online, and the money collected will be donated to the work of Swedish “Trafikskadefonden” to help people that have been in traffic accidents.

A phone case is supposed to protect your phone. But this phone case is supposed to protect your life. A daily reminder to take care of yourself and those around you, says Svanton (Svante Pårup & Anton Bolin), creatives NORD DDB.

The cases cost 599 Swedish crowns and will be available to buy on


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
NORD DDB, Wed, 25 Apr 2018 17:01:02 GMT