Noodle & Company Goes Overboard for Oversized Tortelloni Launch

Today Noodles & Company is launching, ‘You Asked, We Over-Delivered’, its latest brand campaign announcing its new Tortelloni, the oversized and flavour-packed cousin to Tortellini. In partnership with creative agency, Fortnight Collective, Noodles & Co. realised that stuffed pasta was the number one most requested dish by customers and decided to respond in a big way, by creating a product that suited their requests and needs.

To bring that consumer excitement to life, the campaign uses real-life improv actors to cleverly dramatise the reaction of Noodles & Co. fans to this long awaited menu item. Fortnight Collective ideated on the creative as they envisioned the videos playing off the door-surprise tropes (think Publisher’s Clearing House) and humorously capturing the over-reactions to over-stuffed pasta.  

The result is a humorous feel-good campaign like we’ve never seen before. It’s also a unique way to launch a new product without relying heavily on food shots.  

Additionally, the ‘You Asked, We Over-Delivered’ campaign includes targeted digital and social creative along with influencer activations.