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Nonchalant Banking Campaign Says ‘Whatevz’ to Brexit



As Theresa May stresses and struggles to get a Brexit deal through, UNLTD-INC’s breezy creative for Monese is full of chill, writes LBB’s Laura Swinton

Nonchalant Banking Campaign Says ‘Whatevz’ to Brexit
Simmer down, stress-heads, UNLTD-INC’s creative for Monese has got this Brexit thing covered. 

A new campaign has been launched to show how globally-connected banking service Monese is helping UK customers stay connected to Europe, however Theresa May’s Brexit deal pans out and whether or not a second referendum happens. Whatevz, innit.

The London-specific campaign was devised by UNLTD-INC, a hybrid creative agency, consultancy and investory founded by David Buonaguidi, Arjun Singh and William Waldron to highlight Monese’s brand and product offering. It allows users to open a UK current account and a Euro IBAN account in minutes, portable across 20 countries.

The creative combines a series of breezy outdoor and print ads that shrug off pre-Brexit panic, with lines like “Falling house prices. Meteor Strikes. Zombies. Whatevs.” and “The end of the world is not nigh”. The team also plopped a giant meteorite outside of London’s King’s Cross train station, to catch the eye of commuters. The campaign launched last week, just as UK prime minister Theresa May is struggling to finalise a Brexit deal and get it through past hardline Brexiteers and Remainers. 

“Monese are our founding client, and it’s very refreshing to work with people with genuine ambition and the guts to put their money where their mouth is and start up with a bold opinion and appeal to a more open-minded customer. This work is testament to their inclusive outlook,” says David Buonaguidi, the artist and creative who previously founded Karmarama and St. Luke’s.

The UNLTD-INC team have decided not to work with established brands because they are ‘too slow, cumbersome and unambitious, so only work with start-ups and founders who want to make real change’. Monese just completed its Series B round of investment of over $60m and are now expanding internationally, opening their third European office and launching business accounts in the UK.

“We are on our way to being the most inclusive banking service in the world, and irrelevant of the Brexit deal announcement, we will continue to do everything we can to make sure our customers present and future will have access to their money wherever they are. The team at Unltd-inc instigated this activity and we look to do more in the future,” says Norris Koppel is the CEO and Founder of Monese.

This new campaign follows last year’s Brexit Bus tour, which poked fun at the infamous Leave campaign tour bus that was emblazoned with an incorrect claim that the NHS would get £350m a week post Brexit.

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Categories: Banking, Finance

LBB Editorial, Wed, 14 Nov 2018 12:18:42 GMT