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Non-Traditional Shortlist Released at LIA 2014

Awards and Events 203 Add to collection

Strong showing from USA, Germany and Brazil

Non-Traditional Shortlist Released at LIA 2014

 Non-traditional advertising has proven to be a strong category at this year’s London International Awards with a whopping 79 pieces making it onto the shortlist.

Germany and the USA are tied at the top of the charts with ten nominations apiece and Brazil has also performed well, with nine nominations.

Speaking to junior creatives attending the LIA Creative Conversations initiative, jury president Mark Tutssel praised the quality of the work in the category, saying that much of it had made him re-think advertising.

“I’ve spent four days wading through 800 cases, searching for ideas, the ideas worth sharing. We’ve found some beautiful ideas. When you see the best of the best it’s just a joy,” he said.

Winners will be announced on November 3rd.

 

 

Automotive

AlmapBBDO, São Paulo Volkswagen Bus               Kombi Last Wishes         

Publicis Italy, Milan          Dacia     Dacia Sponsor Day          

 

Banking/Financial/Insurance

Whybin\TBWA Group Melbourne, Melbourne   ANZ Bank            ANZ GAYTMs    

 

Beverages - Alcoholic

Saatchi & Saatchi New Zealand and ApolloNation, Auckland         Tui Beer               Tui Catch a Million           

Beverages - Non-Alcoholic

McCann, Lima    Coca-Cola            Happy ID             

 

Branded Content

AlmapBBDO, São Paulo Volkswagen Bus               Kombi Last Wishes         

BBDO New York, New York          Foot Locker        Harden Soul Integrated Campaign           

Creative Artists Agency, Los Angeles       Chipotle Mexican Grill    The Scarecrow 

Del Campo Saatchi & Saatchi, Buenos Aires          Beldent Gum     Almost Identical              

Leo Burnett New York, New York             The United Nations World Humanitarian Day      #TheWorldNeedsMore

Leo Burnett, Toronto, Toronto   Always  #LikeAGirl          

Publicis Conseil, Paris     APREC   One Note Against Cancer            

Venables Bell & Partners, San Francisco, CA         Google Fiber      Nick's First Pitch               

 

Corporate Image

Cheil Austria, Vienna, Austria     Samsung Power Sleep   Samsung Power Sleep  

Leo Burnett, Toronto, Toronto   Always  #LikeAGirl          

Ogilvy Beijing, Beijing     Volkswagen       Eyes On Road   

Ogilvy Brasil, São Paulo  Sol de Janeiro    Tattoo Skin Cancer Check            

Red Fuse Communications [Y&R], Hong Kong     Colgate Dental Creme    Turning Packaging Into Education            

 

Cosmetics/Toiletries/Pharmaceuticals

FCB Brasil, Sao Paulo       Nivea Sun Kids  Protection Ad   

Åkestam Holst, Stockholm           Apolosophy        Blowing in The Wind      

 

Direct Marketing

FCB Brasil, Sao Paulo       CNA       Speaking Exchange        

Saatchi & Saatchi, Sydney, Sydney           OPSM   Penny the Pirate             

 

Electronic Equipment

Cheil Austria, Vienna, Austria     Samsung Power Sleep   Samsung Power Sleep  

Heimat, Berlin   Swisscom / Samsung Galaxy S4  Staredown Contest        

Leo Burnett Co. Srl, Milan             Samsung              Smart Bike         

 

Entertainment

BBDO Germany GmbH, Berlin    The visit Berlin Museum Pass     Flashback           

The Cyranos McCann, Barcelona               Pay Per Laugh    Pay Per Laugh   

 

Experiential

BBDO New York, New York          Bud Light             Bud Light - Whatever Happens Campaign            

FCB Brasil, Sao Paulo       CNA       Speaking Exchange        

Heimat, Berlin   Swisscom / Samsung Galaxy S4  Stare down Contest       

INGO Stockholm, Stockholm       Lidl Discount Food Stores             Dill - The Restaurant      

Leo Burnett Solutions Inc, Colombo         Mawbima            The Worlds First Mosquito Repellent Newspaper            

Marcel, Paris      Intermarché       Inglorious Fruits and Vegetables              

Saatchi & Saatchi New Zealand and ApolloNation, Auckland         Tui Beer               Tui Catch a Million           

Whybin\TBWA Group Melbourne, Melbourne   ANZ Bank            ANZ GAYTMs    

 

Foods

Hakuhodo Inc, Tokyo     INAKADATE VILLAGE      rice-code            

 

Guerrilla Marketing

BBDO Pakistan, Lahore, Pakistan               Reprieve/Foundation for Fundamental Rights    Not A Bug Splat

Clemenger BBDO, Sydney            The Walking Dead            Zombie Followers           

Jung von Matt AG, Stuttgart       DHL        Trojan Mailing  

Leo Burnett Costa Rica, San Jose               Paniamor Child Protection Organization Incomplete Bios              

Lowe/SSP3, Bogotá D. C.              Program of Humanitarian Attention to the Demobilised You are my Son

 

Health Care Services

Ogilvy Brasil, São Paulo  GRAACC               Bald Cartoons   

 

Interactive Installations

Del Campo Saatchi & Saatchi, Buenos Aires          Beldent                Almost Identical              

Heimat, Berlin   Swisscom / Samsung Galaxy S4  Staredown Contest        

Kolle Rebbe GmbH, Hamburg     Misereor             The Social Swipe              

OgilvyOne, London         British Airways  Magic of Flying 

Whybin\TBWA Group Melbourne, Melbourne   ANZ Bank            ANZ GAYTMs    

Åkestam Holst, Stockholm           Apolosophy        Blowing in The Wind      

 

Live Events - Beyond Advertising

BBDO New York, New York          Bud Light             Bud Light - Whatever Happens Stunt     

Dentsu Inc., Tokyo          Internavi              Sound of Honda / Ayrton Senna 1989    

Lowe China, Shanghai    Buick     Human Traffic Signs       

Ogilvy & Mather Mexico, Mexico City     Casa de la Amistad          The Hair Fest     

The Cyranos McCann, Barcelona               Pay Per Laugh    Pay Per Laugh   

Venables Bell & Partners, San Francisco, CA         Google Fiber      Nick's First Pitch               

 

Media Promotion

Clemenger BBDO, Sydney            The Walking Dead            Zombie Followers           

Leo Burnett Solutions Inc, Colombo         Mawbima            Mawbima the First Mosquito Repellent Newspaper       

mortierbrigade, Brussels              Humo Magazine               Uncensored articles, made in China        

 

Public Service/Social Welfare

DDB Spain, Madrid          Spanish Coordination for the European Women´s Lobby               Abortion Travel

Geometry Global / Ogilvy & Mather, Bogota       Ministerio de Ambiente y Desarrollo Sostenible Terribly Delicious               

Kolle Rebbe GmbH, Hamburg     Misereor             The Social Swipe              

Leo Burnett France, Saint-Denis                Mimi Foundation             If Only For A Second      

Leo Burnett Tailor made, São Paulo         ABTO - Brazilian Association of Organ Transplantation     Bentley Burial   

Ogilvy & Mather India, Mumbai The Akanksha Foundation           Message Barter               

Ogilvy & Mather Mexico, Mexico City     Casa de la Amistad          The Hair Fest     

Saatchi & Saatchi Italy, Milan       World Down Syndrome Day        Dear Future Mom           

 

Retail

adamandeveDDB, London           Harvey Nichols  Sorry I Spent It on Myself            

Creative Artists Agency, Los Angeles       Chipotle Mexican Grill    The Scarecrow 

INGO Stockholm, Stockholm       Lidl Discount Food Stores             Dill - The Restaurant      

Jung von Matt AG, Hamburg       OBI         Renovated Billboards    

Leo Burnett Chicago, Chicago     McDonald's        Literacy Store   

Marcel, Paris      Intermarché       Inglorious Fruits and Vegetables              

thjnk ag, Hamburg           IKEA       The IKEA RGB Bilboard  

 

Travel

Les Gaulois, Paris             transavia.com    Transavia/Ebay

McCann London, London             Momondo          Friend Compass               

OgilvyOne, London         British Airways  Magic of Flying 

Tool, Los Angeles             Tourism Victoria               The Melbourne Remote Control Tourist               

Utilities

Clemenger BBDO Melbourne, Melbourne            Australia Post    Video Stamp     

Jung von Matt AG, Hamburg       Vodafone            Viva Communication     

 

Web Services

FCB Brasil, Sao Paulo       CNA       Speaking Exchange         

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London International Awards - LIA, Thu, 09 Oct 2014 22:00:18 GMT