Non-Traditional Shortlist Released at LIA 2014
Germany and the USA are tied at the top of the charts with
ten nominations apiece and Brazil has also performed well, with nine
nominations.
Speaking to junior creatives attending the LIA Creative
Conversations initiative, jury president Mark Tutssel praised the quality of
the work in the category, saying that much of it had made him re-think
advertising.
“I’ve spent four days wading through 800 cases, searching
for ideas, the ideas worth sharing. We’ve found some beautiful ideas. When you
see the best of the best it’s just a joy,” he said.
Winners will be announced on November 3rd.
Automotive
AlmapBBDO, São Paulo Volkswagen
Bus Kombi Last Wishes
Publicis Italy, Milan Dacia Dacia Sponsor Day
Banking/Financial/Insurance
Whybin\TBWA Group Melbourne, Melbourne ANZ Bank ANZ
GAYTMs
Beverages - Alcoholic
Saatchi & Saatchi New Zealand and ApolloNation, Auckland Tui Beer Tui Catch a Million
Beverages - Non-Alcoholic
McCann, Lima Coca-Cola Happy ID
Branded Content
AlmapBBDO, São Paulo Volkswagen
Bus Kombi Last Wishes
BBDO New York, New York Foot
Locker Harden Soul Integrated
Campaign
Creative Artists Agency, Los Angeles Chipotle Mexican Grill The
Scarecrow
Del Campo Saatchi & Saatchi, Buenos Aires Beldent Gum Almost Identical
Leo Burnett New York, New York The United Nations World Humanitarian Day #TheWorldNeedsMore
Leo Burnett, Toronto, Toronto Always #LikeAGirl
Publicis Conseil, Paris APREC One Note Against Cancer
Venables Bell & Partners, San Francisco, CA Google Fiber Nick's First Pitch
Corporate Image
Cheil Austria, Vienna, Austria Samsung Power Sleep Samsung
Power Sleep
Leo Burnett, Toronto, Toronto Always #LikeAGirl
Ogilvy Beijing, Beijing Volkswagen Eyes On Road
Ogilvy Brasil, São Paulo Sol
de Janeiro Tattoo Skin Cancer Check
Red Fuse Communications [Y&R], Hong Kong Colgate Dental Creme Turning Packaging Into Education
Cosmetics/Toiletries/Pharmaceuticals
FCB Brasil, Sao Paulo Nivea
Sun Kids Protection Ad
Åkestam Holst, Stockholm Apolosophy Blowing in The Wind
Direct Marketing
FCB Brasil, Sao Paulo CNA Speaking Exchange
Saatchi & Saatchi, Sydney, Sydney OPSM Penny the
Pirate
Electronic Equipment
Cheil Austria, Vienna, Austria Samsung Power Sleep Samsung
Power Sleep
Heimat, Berlin Swisscom
/ Samsung Galaxy S4 Staredown Contest
Leo Burnett Co. Srl, Milan Samsung Smart Bike
Entertainment
BBDO Germany GmbH, Berlin The
visit Berlin Museum Pass Flashback
The Cyranos McCann, Barcelona Pay Per Laugh Pay
Per Laugh
Experiential
BBDO New York, New York Bud
Light Bud Light - Whatever
Happens Campaign
FCB Brasil, Sao Paulo CNA Speaking Exchange
Heimat, Berlin Swisscom
/ Samsung Galaxy S4 Stare down Contest
INGO Stockholm, Stockholm Lidl
Discount Food Stores Dill -
The Restaurant
Leo Burnett Solutions Inc, Colombo Mawbima The
Worlds First Mosquito Repellent Newspaper
Marcel, Paris Intermarché Inglorious Fruits and Vegetables
Saatchi & Saatchi New Zealand and ApolloNation, Auckland Tui Beer Tui Catch a Million
Whybin\TBWA Group Melbourne, Melbourne ANZ Bank ANZ
GAYTMs
Foods
Hakuhodo Inc, Tokyo INAKADATE
VILLAGE rice-code
Guerrilla Marketing
BBDO Pakistan, Lahore, Pakistan Reprieve/Foundation for Fundamental Rights Not A Bug Splat
Clemenger BBDO, Sydney The
Walking Dead Zombie Followers
Jung von Matt AG, Stuttgart DHL Trojan Mailing
Leo Burnett Costa Rica, San Jose Paniamor Child Protection Organization Incomplete Bios
Lowe/SSP3, Bogotá D. C. Program
of Humanitarian Attention to the Demobilised You
are my Son
Health Care Services
Ogilvy Brasil, São Paulo GRAACC Bald Cartoons
Interactive Installations
Del Campo Saatchi & Saatchi, Buenos Aires Beldent Almost Identical
Heimat, Berlin Swisscom
/ Samsung Galaxy S4 Staredown Contest
Kolle Rebbe GmbH, Hamburg Misereor The Social Swipe
OgilvyOne, London British
Airways Magic of Flying
Whybin\TBWA Group Melbourne, Melbourne ANZ Bank ANZ
GAYTMs
Åkestam Holst, Stockholm Apolosophy Blowing in The Wind
Live Events - Beyond Advertising
BBDO New York, New York Bud
Light Bud Light - Whatever
Happens Stunt
Dentsu Inc., Tokyo Internavi Sound of Honda / Ayrton Senna 1989
Lowe China, Shanghai Buick Human Traffic Signs
Ogilvy & Mather Mexico, Mexico City Casa de la Amistad The Hair Fest
The Cyranos McCann, Barcelona Pay Per Laugh Pay
Per Laugh
Venables Bell & Partners, San Francisco, CA Google Fiber Nick's First Pitch
Media Promotion
Clemenger BBDO, Sydney The
Walking Dead Zombie Followers
Leo Burnett Solutions Inc, Colombo Mawbima Mawbima
the First Mosquito Repellent Newspaper
mortierbrigade, Brussels Humo
Magazine Uncensored
articles, made in China
Public Service/Social Welfare
DDB Spain, Madrid Spanish
Coordination for the European Women´s Lobby Abortion
Travel
Geometry Global / Ogilvy & Mather, Bogota Ministerio de Ambiente y Desarrollo
Sostenible Terribly Delicious
Kolle Rebbe GmbH, Hamburg Misereor The Social Swipe
Leo Burnett France, Saint-Denis Mimi Foundation If
Only For A Second
Leo Burnett Tailor made, São Paulo ABTO - Brazilian Association of Organ Transplantation Bentley Burial
Ogilvy & Mather India, Mumbai The Akanksha Foundation Message
Barter
Ogilvy & Mather Mexico, Mexico City Casa de la Amistad The Hair Fest
Saatchi & Saatchi Italy, Milan World Down Syndrome Day Dear
Future Mom
Retail
adamandeveDDB, London Harvey
Nichols Sorry I Spent It on Myself
Creative Artists Agency, Los Angeles Chipotle Mexican Grill The
Scarecrow
INGO Stockholm, Stockholm Lidl
Discount Food Stores Dill -
The Restaurant
Jung von Matt AG, Hamburg OBI Renovated Billboards
Leo Burnett Chicago, Chicago McDonald's Literacy Store
Marcel, Paris Intermarché Inglorious Fruits and Vegetables
thjnk ag, Hamburg IKEA The IKEA RGB Bilboard
Travel
Les Gaulois, Paris transavia.com Transavia/Ebay
McCann London, London Momondo Friend Compass
OgilvyOne, London British
Airways Magic of Flying
Tool, Los Angeles Tourism
Victoria The Melbourne
Remote Control Tourist
Utilities
Clemenger BBDO Melbourne, Melbourne Australia Post Video
Stamp
Jung von Matt AG, Hamburg Vodafone Viva Communication
Web Services
FCB Brasil, Sao Paulo CNA Speaking Exchange
