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Non-Fungible Donations: BGC Canada Lists Children’s Art on NFT Marketplace for Auction

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Creative agency Sid Lee and BGC Canada collaborate on unique NFT donation drive

Non-Fungible Donations: BGC Canada Lists Children’s Art on NFT Marketplace for Auction

BGC Canada (formerly Boys & Girls Clubs of Canada) partnered with creative agency Sid Lee to release Non-Fungible Donations - an auction that converts children's artwork into nonfungible tokens (or NFTs) to raise funds that will benefit kids and teens at BGC Clubs across the country.

All BGC kids’ artwork will be auctioned off, and the proceeds will be used to run local community programs and launch new initiatives for younger generations. The idea transforms the splashy concept of NFTs into a charitable and altruistic effort.

According to Canada Without Poverty (CWP), 1 in 5 children in Canada live in poverty (with Indigenous children at 1 in 2). With programs and services tailored to the needs of local communities, BGC Clubs create opportunities that help young people overcome barriers that stand in their way, including tackling poverty through youth employment, education and training, shelter and housing, nutrition and food security, and more.

“The Covid-19 pandemic has been very difficult for young people and their families and our Clubs have seen a huge increase in demand for our services,” said Owen Charters, president & CEO of BGC Canada. “Combining the creativity of our Club youth with a cutting edge donation campaign that will reach new audiences is the type of thinking we need to help us recover from the pandemic and strive to meet more community needs. As we always say, opportunity changes everything.”

By using one of the most popular cryptocurrencies on the market, the creative team at Sid Lee initiated a fundraiser that merges their knowledge of the digital realm and BGC Canada’s resources. In Q1 of 2021 alone, NFT sales accounted for nearly two billion dollars. With that information, the idea to use NFTs as a means of collecting donations was born.

“By repurposing NFTs and taking advantage of the attention that they receive, we are able to direct that awareness to a cause that counts,” said Matt Fraracci, creative director at Sid Lee in Toronto.

The art will be digitally scanned and added to the Opensea marketplace which allows the donations to be collected through the NFTs. The auction began on October 18th, and the lowest bid will start at 0.1ETH ($400CAD). To place a bid on the site or find out more about this innovation, click here.

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Credits

Client: BGC

Agency: Sid Lee

Executive Creative Director: Jeffrey Da Silva

Creative Director: Matthew Fraracci

Associate Creative Director: Tim Zimmerman

Art Director: Runda Dong

Copywriter: Jake Hulsebosch

Account Director: Shannon Griscti

Producer: Michael Oshell

Editor: Runda Dong, Emma O'Neill

Motion Graphics: Emma O'Neill

Designer: Sam Dal Monte

PR: Katia Aubin, Kristel Dupont, Maya Marcus

Categories: Charity, Corporate, Social and PSAs

Sid Lee, Wed, 20 Oct 2021 08:30:54 GMT