Digital Cinema Media (DCM) has announced the nominees for its seventh annual Digital Cinema Media Awards, held in partnership with Campaign.
The competition, which is judged by a panel of leading experts, aims to celebrate and reward the best strategic use of the cinema medium and work created by the media industry in the past year.
There are an impressive number of submissions across six categories from a range of brands and agencies in 2023, with an overall Grand Prix prize also up for grabs.
This year DCM has introduced two new categories to recognise the ways advertisers are utilising creativity in cinema, as well as how cinema can have an impact as part of longer-term brand-building strategies.
Last year’s ‘Talent’ award has also been renamed to ‘Cinema champion of the year’ to open up recognition for both individuals or agency teams dedicated to championing smart-planning for the cinema medium.
DCM's CEO, Karen Stacey, said of the announcement: "We’ve once again received an exceptional selection of entries from an inspiring range of brands and agencies who have been delivering the best media ideas, clever planning and execution in the cinema space. I’m particularly thrilled to see a growing number of entries from individuals and teams in our talent category, which highlights brilliant collaboration and teamwork across the board.
Cinema has a lot to celebrate at the moment, with our industry undergoing an incredible boom. I’m very much looking forward to spirited discussions with our esteemed panel of judges to find this year’s winners before an industry-wide red-carpet party at the end of September!”
The nominees for the Digital Cinema Media Awards 2023 are:
Best Use of Cinema (Small)
This category rewards campaigns under £250,000 (DCM rate card) which demonstrate the best use of cinema.
Best Use of Cinema (Large)
This category rewards campaigns over £250,000 (DCM rate card) which demonstrate the best use of cinema.
Best Use of Creativity in Cinema (New)
This category rewards campaigns that can demonstrate the clever use of new ideas and innovative thinking for the cinema medium to deliver something tangible for an advertiser.
Best Marketing for Good Cinema Campaign
This category recognises campaigns that have delivered a tangible impact for good.
Best Long-Term Use of Cinema (New)
This category rewards campaigns that show evidence of a longer-term commitment to the cinema medium as part of a brand strategy.
Cinema Champion of the Year
This category celebrates an individual or team that display excellence in championing smart-planning for the cinema medium and go above and beyond to get the best from the growing opportunities that the medium presents for brands to deliver results for clients.
Grand Prix
The Grand Prix is chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema champion of the year).
Chaired by Maisie McCabe, UK editor, Campaign, the judging panel will meet on Wednesday 6th September to judge the submissions.
Maisie will be joined by Bhavesh Patel, director of media – UK and Europe, Sky; Clare Chapman, ex-CEO, Carat UK; Davina Barker, sales director, Digital Cinema Media; Enyi Nwosu, chief strategy officer, UM London; James Shoreland, CEO, UK and Ireland, Initiative; John Marshall, founder, Running Total Media; Karen Stacey, CEO, Digital Cinema Media; Kelly Parker, chief executive officer, Wavemaker; Nadine Young, CEO, Starcom; Neil Harrison, head of media, Virgin Media O2 brand and marketing; Pete Edwards, CEO, Spark Foundry; Satin Reid, chief operating officer, EssenceMediacomX and Victoria Bickle, managing director, mSix&Partners.
The winners will be announced at a red-carpet awards ceremony on Wednesday 20th September at BAFTA.
Find out more at www.dcm.co.uk/awards.