Nomads has bolstered its senior team with the appointment of Luigi Matrone as its new global business director.
Matrone joins Nomads following eight years as a global marketing manager, digital marketing consultant and trainer at P&G. In his time at P&G, Matrone worked with brands such as Oral-B, Duracell and Iams. He also co-created the company’s first digital training programme for the Western Europe region and helped launch the company’s internal digital consulting team. Matrone’s role at Nomads will be to oversee all P&G business, develop relationships with new global clients and oversee the marketing strategy of the agency.
Hans Howarth, CEO and founder of Nomads, said: “The appointment represents our ambition to grow by bringing the best talent in the sector to work on our clients’ businesses. Luigi’s vast digital experience at a huge brand like P&G will boost the team as we continue to grow and collaborate with our global clients.”
Matrone added, “Joining Nomads reflects my true ambition to change the way marketing works. We want to create a new breed of agency that can introduce new frameworks to help our clients reach more consumers and add real value to their lives. I’m looking forward working with a highly talented team of Nomads around the world to deliver outstanding work.”
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