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'Noisy Chicken' Shines Spotlight on KFC's Crispy Meat in Sensory New Spots

Creative 226 Add to collection

Geometry Argentina's campaign for the friend chicken restaurant offers a visual interpretation of the sensation that accompanies eating KFC chicken

'Noisy Chicken' Shines Spotlight on KFC's Crispy Meat in Sensory New Spots
Geometry Argentina, WPP's end-to-end creative commerce agency, has launched a new campaign for KFC, 'Noisy Chicken'. Made up of two spots – 'Bateria' and 'Globos' – the campaign highlights the brand’s main feature – its crispy chicken.

In development for the past year, the campaign offers a visual interpretation of the sensation that accompanies eating KFC chicken. It allows viewers to imagine the sound a mouth makes when biting into it.


"Having been in the Argentinian market for only a few years, we are always looking for new ways to highlight the difference of our product. With this campaign, we set a very ambitious challenge – to speak from the intrinsic nature of the product without focusing on flavour. Instead the focus was on another very distinctive and KFC key sensory characteristic – the crispiness of the chicken. Geometry managed to convey this in a new and clear way. They have worked with the brand from the beginning, always achieving outstanding results no matter how difficult the goal", commented Fernanda Pieruzzini, KFC marketing director.


'Noisy Chicken' follows on the heels of Geometry Argentina’s summer campaign for KFC 'F for Family', which recognised the essential role of delivery workers during the pandemic.

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Client

Client: KFC - Fernanda Pieruzzini and María Paula Barreto

Agency

Agency: Geometry Argentina

CEO: Karina Aiello

CCO: Tony Waissmann

ECD: Claudio Giovanelli Zaia

Art Director: Joaquín Camicha

Copy Writer: Pablo Bugueiro

Group Account Director: Georgina Roccatagliata

Account Director: Michelle Tourón

Account Assistant: María Aghina

External Art Advisor: Ariel Abadi

Production

Production House: CINCO

Director / Photographer: CINCO + GEMELOS

Model Maker: Verónica Arcodaci

Retoucher: Fernando Stordeur

Categories: Fast food, Retail and Restaurants

VMLY&R COMMERCE LATAM, Tue, 22 Sep 2020 14:45:06 GMT