Noah Kerner, co-founder and CEO of noise, today announced the expansion of the leadership team: Caroline Krediet joins as Head of Strategy and Josh Byard as Senior Vice President, Product Management. Krediet was previously head of planning for Taxi NY and Byard was VP product development, digital content management and publishing, Viacom.
“Because we focus on an audience and not a medium or discipline, we need a rich mix of talent that can deliver business, product and marketing solutions,” said Noah. “Adding another seasoned product development veteran along with a head of strategy helps us round out an already diverse mix of talent.”
Krediet joins noise with 12 years experience authoring competitive strategies and campaign messaging at some of the industries most lauded agencies. Most recently Head of Planning for Taxi NY, Krediet has also enjoyed stints at Euro RSCG, Berlin Cameron Red Cell, Landor Associates, and Ogilvy & Mather, London working with a wide range of clients from Jaguar to ExxonMobil, Nestle, Kraft, Coca-Cola, HBO, Samsung Electronics, and is most well known for her role as strategic brains behind the now-legendary “Most Interesting Man in the World” campaign for Dos Equis.
Byard is an innovative problem-solver whose understanding of consumers and technology is matched only by his passion for creating nimble and effective organizations that delivervalue. Working at companies such as Viacom, MTV Networks International (where he was VP of Product Development), and CBS College Sports, among others—he has an enviable resume boasting 17 years experience in digital media production and product management, including 15 years of team leadership, and 12 years of multi-platform video distribution and programming strategy in the entertainment industry. He also claims to have invented Reality TV’s “After-Show” format. There are many who believe him.
Also joining noise this month is Sarah Tabor as Director of Quality Assurance. Tabor is a QA veteran and is well respected in her field. Prior to joining noise, Tabor was QA manager at The Nerdery, Minneapolis, where she helped build the QA team from four to 32 QA engineers and was integral to the success of over 270 interactive web and mobile projects. She worked on projects from over 100 creative and interactive agencies, and for companies like Adobe, Microsoft, Google, Lionsgate, Hallmark, Pepsi, Target, HSN, andGeneral Mills. Over the course of her career, she also worked at Magenic Technologies on Medtronic and Willis Re, Capella University, Citigroup UK, McDonalds, and Eaton Hydraulics.