With the holidays approaching, the Biscuit Filmworks director and co-founder helms four spots via BBDO New York
This week, FedEx is debuting new corporate brand advertising which captures the emotional side of package delivery. The new campaign illustrates the possibilities that FedEx delivers every day around the world. Using the new advertising tagline, “What we deliver by deliveringSM,” the work will illustrate that it’s not just about the packages or pallets, but it is also about what these delivers mean for the people shipping and receiving them.
The campaign consists of four films (check them out below) that bring to life the possibilities that FedEx delivers, from the comfort of home to family memories and much much more. And while FedEx has always been focused on connecting people and possibilities, this new work showcases stories of FedEx going beyond the box to do just that.
In addition, the campaign employs a suite of creative materials including e-films, print, digital, and social. The work was created by FedEx’s long-time creative agency BBDO, and will run on TV as part of FedEx’s NFL, PGA Tour, and Joe Gibbs Racing sponsorships, in addition to digital and social.