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'No Name' Grocery Brand Goes Back to Basics with These Hilariously Simple Ads

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Soft Citizen’s Terri Timely teams with agency john st. to launch campaign for Loblaw’s quirky packaged grocery brand
'No Name' Grocery Brand Goes Back to Basics with These Hilariously Simple Ads

In collaboration with john st., Soft Citizen’s Terri Timely brings to life a fully integrated campaign for Loblaw’s quirky packaged grocery brand, No Name.

The typically quiet brand launched its campaign on September 5th, 2019. Living in out of home, broadcast, online and subway takeover, spots leading the launch show a yellow room with black Helvetica font depicting a meta advertising shoot, announcing itself as “a No Name commercial for Simple check products” with obvious signage for 'floor', 'glass' and '30-second commercial'.

With over 1.2 million views on their aptly titled 'Viral Cat Video' via YouTube, counts are climbing.

These bite sized commercial and content pieces are awash with some of the most recognisable branding and design on Canadian grocery shelves, and now No Name is bringing its bichromatic impact to a mass campaign, building awareness of its 'Simple Check' logo and health attributes.

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Creative Agency: john st.

Chief Creative Officer: Angus Tucker

Executive Creative Director: Cher Campbell

Associate Creative Director & Copywriter: Sanya Grujicic

Associate Creative Director & Art Director: Simon Au

Agency Producer: Sharon Langlotz

Production Company

Production Company: Soft Citizen

Director: Terri Timely

Exec Producer: Eva Preger, Link York, Rob Burns

Line Producer: Merrie Wasson

Director of Photography: Chris Mably

Production Designer: Jeremy McFarlane

Edit Company

Post Production: Saints Editorial

Editor: Mel Hider

Transfer Facility: Saints Editorial

Colourist: Rosalyn Di Sisto

Online Facility

Online: Art Jail

Online Artist: Steve Mottershead


Music House: Boombox

Music Track Director: Roger Leavans

Engineer: David Goudie

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

Soft Citizen, Mon, 16 Sep 2019 15:31:48 GMT