The Gerety Awards 2021 has announced an extension of its deadline, now on 30th April, whilst a new category for humour has also been announced. The humour category will celebrate the best in advertising humour. Funny advertising becomes a part of popular culture. Just like Aldi’s 'Tea
' ad by McCann Manchester and Cadbury’s 'Gorilla
' by Fallon London.
More recently, at last year’s Gerety, there was 'Granny Got Pants
' for sloggi from MullenLowe London that would have been an ideal candidate for the humour category.
Executive jury member, Ashleigh Bishop, co-CEO at bagboard UK, commented: "This year has proven, more than any other year, that simple pleasures have the power to bring us pure joy. And we've all seen and shared ads that bring a humorous twist to a real human insight, giving us a much needed laugh amongst the seriousness of the world. Advertising and the brands behind it have the power to be so much more to our lives than just selling us stuff. Celebrating the brands that have intelligently brought us a genuine smile is an important and welcome addition to the Gerety Awards."
Instead of categories, the Gerety Awards are judged by Cut’s (like a diamond). There are now eleven possible Cuts to enter, and any type of media can be submitted within each. Judging is based on the entries received in each Cut, regardless of medium. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st January 2020 and the closing date.
The Gerety shortlist will be announced the first weeks of June followed by jury panels from around the world discussing their favourite campaigns. The Gerety Awards shortlist will be the predictor for all other award shows in 2021, and an important benchmark for the industry for the best in advertising from the female lens.