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no frills Drops Summer Anthem…and it Doesn’t Suck!

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The spot by john st. ‘A Cart Apart’ teaches Canadians how to stay safe and #HaulResponsibly during the pandemic

no frills Drops Summer Anthem…and it Doesn’t Suck!

Canadian grocery no frills did what no other grocery store has done before by dropping this summer’s hottest track, ‘A Cart Apart’, made by john st. Half banger, half PSA, the first track from the discount retailer teaches Canadians what it means to #HaulResponsibly, as we all adjust to life during Covid-19. From social distancing to not hoarding staple items, the track walks customers through the do’s and don’ts of safe grocery shopping.

A reminder to customers that everybody has a role to play in keeping each other safe, the track is also a celebration of no frills employees across the country, working each day to keep customers safe, happy and fed.

The champion line of the track is, "Keep A Cart Apart. Stay six feet at least or A Cart Apart", but the more you listen, the more you are pulled into the other messaging like; KEEP CALM AND HAULER ON, part of their “Hauler” brand message, repeated in creative ways throughout the song.

The accompanying music video can be viewed on YouTube and across no frills social media channels now and will be available for streaming in the coming days on Spotify and iHeartRadio. And just when you thought it couldn’t get any better, each time you view or stream ‘A Cart Apart’, they will donate $1 to the President’s Choice Children’s Charity (to a maximum of $50,000). By streaming this song, you are helping support President’s Choice Children’s Charity, as they continue to reach vulnerable children with food during Covid-19 closures across Canada.

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CLIENT

SVP Marketing: Uwe Stueckmann

VP Marketing: Andy MacPherson

Director, Brand Marketing: Ashley McGill

Brand Manager: Naveet Nanwa

Director, External Communications: Aly Vitunski

PR Specialist: Jessica Gauci

AGENCY

Agency: john st.

Chief Creative Officer: Angus Tucker

Executive Creative Director: Cher Campbell

Associate Creative Director: Robbie Percy and Caroline Friesen

Designer: Hannah Lee

Executive Producer: Brittani Wilcox

Photography Producer: Andrew LaGrave

Business Lead: Lindsay Day

Account Executive: Kelly Brennan

Chief Strategy Officer: Megan Towers

Senior Strategist: Jay Fleming

MUSIC

Audio House: SNDWRx

Creative Director: Didier Tovel

Music Composer, Sound Design, Mixing Engineer: Didier Tovel

Additional Sound Design: Alex Gluch

Executive Producer: Alison Lawee

LYRIC VIDEO

Post Production: The Vanity

VFX Artists: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill

Executive Producer: Stephanie Pennington

Producer: Katie Methot

Photography

Photographer: James Michael Chiang

FUZE / Producer: Nicole Gomez

Food Stylist: Claire Stubbs

Prop Stylist: Renee Drexler

Categories: Awareness, Corporate, Social and PSAs

john st., Mon, 11 May 2020 16:03:28 GMT