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No Fixed Address Finds A Home In Montreal

Hires, Wins & Business 98 Add to collection

Jack Latulippe and Flore-Anne Ducharme will lead L'agence NFA Montreal

No Fixed Address Finds A Home In Montreal

No Fixed Address has expanded into the Quebec market with Montreal agency executives Jack Latulippe and Flore-Anne Ducharme.

Jack and Flore-Anne, who successfully launched the Supernormal Agency a year and a half ago, will lead L’agence NFA Montreal. Jack is partner/chief creative officer and Flore-Anne is partner/general manager.

“We have been talking for more than a year and we felt a great chemistry right from the start,” says NFA CEO Serge Rancourt, who co-founded NFA with partner Dave Lafond. “We feel aligned on everything, culturally, entrepreneurially, we have the same openness and we share a commitment to creativity. Even their offices look the same as ours.”

Adds Serge: “L'agence NFA Montreal is not a French version of NFA Toronto, but an entity that stands on its own and is an extension of our platform. It will complement what we have already established locally in Toronto and what will now operate nationally.”  

“Uniting our forces has been organic and a natural step to serving our clients better nationally,” says Jack. “Serge and Dave, the two founders of NFA, have created this network of incredibly talented people and thinkers, including NFA President Jordan Doucette, who I’m absolutely excited to be working with.”

Adds Flore-Anne: “Quebec is a unique and exceptional creative hub, and this new collective national platform can only benefit from that. It makes for an elevated, strong and refined brand.”

The Supernormal Agency will be folded into the new operation, which is already working together with NFA on several projects.

“I grew up in Montreal and I’m excited to be returning to the market in this way,” says Serge, who was based in Montreal 20 years ago when he built the agency Publicis Canada into a national force. “Montreal has a highly creative environment. This is a great addition to the NFA culture.”

Launched three-and-a-half years ago, NFA has grown to a staff of some 130 full-time people. Services span the entire communications grid, including strategy, creative, digital, media, account service, health care expertise, PR and content. Clients include such leading brand names as Dairy Farmers of Ontario, Questrade, J.P. Wiser’s, Mattamy Homes and Little Caesars.

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No Fixed Address, Wed, 27 May 2020 14:08:28 GMT