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No Filters, Just Ray-Ban

Creative 1710 Add to collection
DDB Brussels turns trams into real-life photo filters
No Filters, Just Ray-Ban

Ray-Ban Belgium and DDB Brussels have tapped into the unwavering popularity of vintage-style photo filters with a smart new campaign. In it public transportation has been transformed into a real-life Instagram filter to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink. 

 

 

From Antwerp to Brussels, trams in the all of the major cities have been transformed into "Ray-Ban Test-Drive Trams" that let people discover the city through different Ray-Ban color lenses.

 

 

Posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban. 

 

 

Discover the full campaign on www.nofilterjustrayban.com

 

Credits

 

Campaign: #nofilterjustrayban
Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

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Client

Client: Ray-Ban

Agency

Agency: DDB Brussels

Creative: Anthony Lamont

Genres: Fashion & Beauty

Categories: Jewellery, Clothing and Fashion

DDB EMEA, Fri, 30 Aug 2013 10:28:02 GMT