Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen?

Introducing the NIVEA Doll, a doll that is sensitive to the rays of the sun, created by FCB Brasil.  

On one of the most popular beaches in Brazil, UV-sensitive dolls were given to mothers and children aged three and older. Mothers were able to use the dolls to vividly show kids what happens if they don’t use sunscreen. A true technological advance that marries creativity and technology.

“The NIVEA Doll combines fun at the beach with skincare education. It also helps a brand that has been around for a hundred years create an emotional relationship with new generations,” says Max Geraldo, creative VP for FCB Brasil.

“Protecting and caring is something we learn from an early age. This emotional bond is what this NIVEA action offers. Through the magic of technology, children can see the sun’s effect on the skin of the doll,” adds Joanna Monteiro, creative VP for FCB Brasil.

This is the amazing follow-up to last year’s Cannes Mobile Grand Prix award winning “Protection Ad” created by the FCB Brasil for NIVEA.