Draftcb has created the latest campaign for NIVEA FOR MEN biggest selling range ‘Sensitive’, to run before and throughout the Euro 2012 Football Championship as part of the brand’s association and support of the England team.
On the back of the successful ‘Chorus of Pain’ TVC which ran in March, Draftfcb has used the same concept for the new commercial http://ht.ly/bc3XY
starring three key players from the Euro ’96 England squad, Paul Ince, Les Ferdinand and David Seaman – arguably one of the most successful and iconic squads in England International football.
The campaign, which includes TV, digital and print, shows the three players shaving in front of the bathroom mirror and dramatises their screams from the discomfort to create a catchy melody. The spot also includes a surprise appearance by Terry Venables their former England manager who silences the screams with the ‘Sensitive’ products.
"Watching England's toughest stars from the '96 team reveal a softer side, made for a fun shoot, which we hope comes across in the film," said Alistair Ross, Head of Creative at Draftfcb in London.
The extensive NIVEA FOR MEN Sensitive range is made up of face wash, shaving gel, moisturiser, shower gel and deodorant, and targets all men with sensitive skin.
Project name: NFM Euro 96 reunion
Client: Lindsay Key – Brand Manager
Creative agency: Draftfcb
Copywriter: Dan Shone
Art director: Sean Cullen
Planner: Shula Sinclair
Media agency: Carat
Media planner: Joseph Brewer
Media spend: £2million
Production company: Outsider
Director: Pedro Romhanyi
Editor: Big Boy
Post-production: Big Boy