Nitro City Names Modus Operandi Digital AOR

Modus Operandi, known for brand-enhancing digital and social media endeavors for hospitality heavyweights like Hard Rock Hotel, sbe and Beverly Hilton, has embarked upon a retained relationship with action sports resort Nitro City Panama. In 2011, Travis Patranas and William Hayes Wheelless (leaders of the popular action sports collective Nitro Circus) founded the beachfront resort, which has quickly become a go-to destination for action sports enthusiasts, professionals, and families from around the world.

"The moment we met with Modus Operandi, we knew they were the right partner for us in terms of creative energy and spirit,” comments Nitro City Founder Hayes Wheelless. “We feel they intuitively understand the Nitro City brand and lifestyle. So we're thrilled to have Modus Operandi represent Nitro City as our Digital Agency of Record, working in-hand with our team to re-brand and re-launch our online portal this fall as well as providing social media strategy and management through 2014.”

Nitro City is the world’s premier action and motor sports resort featuring an on-site skate park, pit-bike track, wakeboard cable park, gym and kite beach. Nearby surf, skydiving, scuba, fishing and Water Jet Pack Lessons are also available. Located in beautiful Punta Chame, Panama, the resort includes all beachfront and ocean view rooms with private balconies, iPod/iPhone docking stations, wireless, flatscreen televisions, designer toiletries and complimentary cooked-to-order breakfast. The property also features an outdoor pool with swim up bar, spa, bicycle rentals and beachfront restaurant. Find out more at http://www.nitrocitypanama.com and via the Resort’s Facebook page: https://www.facebook.com/nitrocitypty

"We're thrilled to help Nitro City bring its innovative and unique resort concept to the world through a new and revamped online presence,” comments Modus Operandi’s co-CEO Charles Lee. “Panama is a leading travel hub and destination for jet-setters, adventure seekers and families, and Nitro City offers the ultimate get-away for those seeking something truly original. Our mission is to help them grow and distinguish their brand as they move towards global expansion." 

Modus Operandi is a digital agency that focuses on helping their clients with their greatest communication challenge: The multi-screen, mobile consumer. They use a data driven, scientific approach to defining customer behavior by analyzing consumption patterns across all the digital devices and channels customers use daily, and deliver world-class creative and technological prowess to deliver cohesive solutions tailored to their needs.