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Nissan's Thought-Provoking New Spot Tackles Our Modern-Day Screen Obsession

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Tom Kuntz directs 'World of Distractions' with TBWA\Chiat\Day NY to highlight the Rogue’s suite of safety features

Nissan's Thought-Provoking New Spot Tackles Our Modern-Day Screen Obsession

Nissan has launched its 2020 Nissan Rogue with a new spot entitled 'World of Distractions.' Directed by MJZ's Tom Kuntz - the Emmy and DGA winner behind classics like Old Spice’s ‘Man Your Man Could Smell Like’ - the film depicts a world where everyone's face is practically smushed against their phone, a frightening representation of our modern-day screen obsession. Of course, there’s no cause for alarm; the Rogue’s suite of safety features protects you as you navigate this distracted world.

The campaign was created by TBWA\Chiat\Day New York under Nissan’s new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.

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Post Production / VFX

Post Production Company: The Mill

Producer: Joe Hobaica

Colourist: Damien Van Der Cruyssen

Executive Producer: Heath Raymond

Shoot Supervisor: Blake Druery

2D Lead: Blake Druery

2D Artists: Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser

Line Producer: Payal Thakkar

Paint: Nithin Babu (Lead), Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V (Artists)

Production Coordinator: Umesh Chand, Lucy Gatanis (Colour)

Senior Producer: Rochelle Brown (Colour)

Colour Company: The Mill

Colour Producer: Blake Rice

Colour Assistant: David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott

Production Company

Production Company: MJZ

Director: Tom Kuntz

DOP: Darius Khondji

Producer: Emily Skinner

Senior Executive Producer: Eriks Krumins

President: Dave Zander


Sound Company: Wave Studios

Sound Engineer: Aaron Reynolds

Executive Producer: Vicky Ferraro

Associate Producer: Eleni Giannopoulos


Music Company: Walker

Executive Producer: Sara Matarazzo, Stephanie Pigott

Producer: Danielle Soury

Track: Johny Says Stay Cool by The Babe Rainbow


Edit Company: Whitehouse Post

Editor: Russel Icke, Jake Armstrong (Socials)

Edit Assistant: Alejandro Villagran, Rachel Hamburger (Socials)

Producer: Ryan Smith

Executive Producer: Caitlin Grady

Creative Agency

Creative Agency: TBWA\Chiat\Day NY

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Al Merry

Creative Director: Mike Blanch, Aste Gutiérrez

Art Director: Mike Blanch

Copywriter: Aste Gutiérrez

Producer: Sarah Haroldson

Head of Production: John Doris

Executive Producer: Christian Busch

Managing Director: Scott Kavanagh (Nissan United USA)

Business Lead: Parker Collins (SUVS, Nissan United USA)

Business Manager: Natalie Otsuka (Nissan United USA)

Senior Business Affairs Manager: Felicia Simmons (Nissan United USA)

Business Affairs Manager: Sarah Giarraffa (Nissan United USA)

Strategic Planner: Melissa Panasci (Senior, Nissan United USA)

Integration Manager: Christian Uka (Product Integration, Nissan United USA)

Integration Director: Andy Galvin (Production Integration, Nissan United USA)


Advertiser: Nissan USA

VP, Marketing: Allyson Witherspoon (Nissan Marketing Communications & Media)

Marketing Director: Erich Marx

Senior Manager, Brand Marketing: Scott Traynor

Senior Planner: Anne McGraw, Jeffrey Simmons (Marketing Communications)

VP Marketing: Allyson Witherspoon (Nissan Marketing Communications & Media)

Genres: People

Categories: Automotive, Cars

TBWA\Chiat\Day, Thu, 25 Jul 2019 10:25:34 GMT