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Nissan's Newest Print Campaign Shows Just How Fast The GT-R Is


Whybin\TBWA Melbourne show us how quick 2.7 seconds really is

Nissan's Newest Print Campaign Shows Just How Fast The GT-R Is

The Nissan GT-R is the most exciting vehicle in Nissan's line up. It enjoys a cult following and its incredible performance has earned its respect amongst the motoring community worldwide.

The 2014 GT-R does an incredible 0-60mph (0-100km/h) in just 2.7 seconds. That’s very fast. But just, how fast?

Whybin\TBWA Melbourne created a print campaign to give the audience a new perspective on speed and on the Nissan GT-R. Simple, everyday actions like signing your name, typing on a computer, or singing a well-known song became a visual comparison to show just how quick 2.7 seconds actually is.


Executive Creative Director: Paul Reardon

Senior Art Director: Bruce Baldwin

Senior Copywriter: Brent Liebenberg

Designer: Simon Redwood

Designer/Finished Artist: Gavin O'Brien

Retoucher: Kyle Black

Head of Print Production: Tony Hall

Head of Studio: John Lamanna

Group Account Director: Mike Napolitano

Account Director: Matt Chiodo

Client: Nissan Motor Co. Australia PTY. LTD.

General Manager Marketing Communications: Greg Moore

Marketing Communications Specialist: Dean Bonthorne

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Categories: Cars, Automotive

TBWA Worldwide, Fri, 25 Apr 2014 14:43:57 GMT