Nissan's Latest Spot for Altima

In the latest TVC, Nissan reveals its more caring side, highlighting a dedication to safety for the family. The spot covers the life landmark of a couple having their first baby; from rushing into the hospital, through labor and delivery to safely securing baby for the ride home in a Nissan Altima. From Mom doing all the hard work, the spot shows Dad finally fulfilling his ‘first job as Dad’ by securing his baby into one of hundreds of child seats tested by Nissan in their vehicles, that ensures a safer and snugger ride for babies and children.

 

Credits

Client:  Nissan North America
Execution Type: Broadcast
Title: “Sidelines” :30

Chief Creative Officer: Rob Schwartz
Creative Director, Nissan Americas: Karl Dunn, Tito Melega
ACD/Art Director: Joao Medeiros
ACD/Copywriter: Jason Locey
Executive Director of Integrated Production: Richard O’Neill
Agency Executive Producer: Elaine Hinton
Senior Broadcast Producer: Lizzie Marcy
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Nora Said
Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz
Account Director: Jimmy Jung
Management Supervisor: Patrick Jones
Management Supervisor: Val Tyll
Account Supervisor: Laura Stayt
Account Group Assistant: Olivia Albanese
Product Strategy Director: Joel Weeks
Senior Product Strategist Mark McNaul
Planner: Sean Quinn

Production Company: Gorgeous
Production Company Executive Producer: Anna Hashmi
Line Producer: Suzie Greene Tedesco
Director: Chris Palmer
DP: Dariusz Wolski

Post Production Company: Rock Paper Scissors/The Quarry
Executive Producer: CL Weaver
Post Producer: Toby Louie
Editor: Jonnie Scarlett
Telecine Company: The Mill
Colorist: Adam Scott

Visual Effects Company: The Mill LA
Executive Producer: Sue Troyan
VFX Producer: Leighton Greer
Creative Director/Lead Flame Artist: Chris Knight

Music Company: Human
Executive Producer: Jonathan Sanford
Creative Director: Gareth Williams
Composer: Craig DeLeon

Recording Studio: Lime Studios
Mix House: Lime Studios
Mixer: Joel Waters