senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Nissan’s Heisman House Campaign Scores Touchdown with The Russo Brothers

20/10/2019
Production Company
Los Angeles, USA
133
Share
Sports star Bo Jackson tries to proof he doesn't need a digital assistant in the hilarious spot

The 2019 Nissan Heisman House campaign is underway as part of Nissan's now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN throughout the college football season. The latest spot, “Bo vs. Machine,” is one of six spots directed by Anthony and Jo Russo (The Russo Brothers), and produced by Bullitt.

When Derrick Henry, Kyler Murray, and Baker Mayfield have a question, they don’t ask each other, they ask their digital assistant. But star of the football field and baseball diamond Bo Jackson doesn’t need a fancy device. In fact, he’ll do anything to prove he’s faster than your newfangled gadget. Need an answer for random football trivia? Bo’s faster. Want to turn off the lights in the bathroom? Faster. But can he remotely start your new Nissan Rogue? No. But he’ll try to anyway.

You can check out the spot below: 


Work from Magnetic Field
Word Association
happy™ Products
20/03/2024
13
0
TOO MUCH
The Kid LAROI, Jung Kook, Central Cee
22/11/2023
18
0
Mourning
Post Malone
31/07/2023
14
0
ALL THEIR WORK