Nissan's All-New Sentra is Revealed Piece By Piece

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TBWA\Chiat\Day utilises user behaviour to to reveal the new car
Nissan's All-New Sentra is Revealed Piece By Piece

This week Nissan revealed the All-New Sentra at an off-site event at the LA Auto Show and – in parallel – TBWA\Chiat\Day revealed the vehicle on social media in a clever new way that leaned hard into user behaviour.

As they watch Instagram stories, users have a habit of tapping through at a frantic pace – often a split second per frame. So the agency decided to hack this addictive user behaviour to create an Instagram story auto reveal, building anticipation and drama through tap-timing, and rewarding those who take the time to watch the full story.




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TBWA\Chiat\Day LA, 7 months ago