Playing golf in the most unlikely, extreme locations imaginable – such as sand dunes, off sheer cliffs, waterfalls, in deep forests, amongst ancient ruins and in underground caves – is not for everyone. Despite its nature, Nissan’s X-TREME GOLF CUP competition received an overwhelming response with over 300 applications from both professional and amateur athletes from all over Japan.

The X-TREME GOLF CUP featured 18 holes of the most difficult golf ever played, over 1,934 kilometres on a 6,013-yard course. It emerged as a whole new sport, complete with official rules and specially customized courses.

After careful screenings, three of the toughest individuals – who excel in both golf and other outdoor sports – were selected to play off for the championship title with the Nissan X-TRAIL HYBRID offered as the grand prize.

The story of their adventure attracted national attention.

Throughout the gruelling 96-hour challenge, the Nissan X-TRAIL HYBRID roared into action, going where no conventional golf card could go.

Targeting outdoor sports lovers and their addiction to adventure, TBWA\HAKUHODO helped Nissan produce this uniquely branded sporting event, which not only perfectly showcased the outstanding driving performance and fuel efficiency of the Nissan X-TRAIL HYBRID, but also created a whole new ‘Xtreme’ sport category.

Additional partners that helped bring this event to life included Taylor Made Golf Company, KURE Engineering and MASPROH DENKOH. The extensive media coverage was coordinated through a tie-up with leading golf news media, ALBA and Par GOLF.

Previously, TBWA\HAKUHODO supported Nissan succeed in highlighting the resilient nature of X-TRAIL by offering the world’s most ‘Xtreme’ pizza delivery service.