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Nissan Versa Note 'Door Trip' Launches

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TBWA\Chiat\Day LA create the Japanese car firm's latest US TVC

Nissan Versa Note 'Door Trip' Launches

The new TVC for Nissan Versa Note has begun airing nationally in the US from Monday (26/8). “Door Trip” was created to showcase just how easily the Versa Note can enable your lifestyle and passions, whatever they may be.

 

 


The commercial is an uninterrupted journey through a number of different adventures. Each time the camera swoops through the Versa Note’s fifth door, the viewer is transported to a new location.


The action starts at a colour festival that depicts concert-goers dancing and throwing brightly coloured powder. The door trip continues through four more scenes including a group of friends camping, a first kiss at an outdoor movie, a fast paced ride with a skilled kite-boarder, and a glimpse at a duo of performers before a rock concert.

 

Credits:


Client: Nissan North America
Brand    : Versa Note
Title: Door Trip
Agency: TBWA\Chiat\Day Los Angeles


Global Creative President:     Rob Schwartz
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Associate Creative Director / Writer: Jeff O’Keefe
Sr. Art Director: Liz Levy
Creative Director, Mexico: Javier Malagon
Creative Director, Mexico: Pepe Padilla


Executive Director of Integrated Production: Richard O’Neill
Senior Producer: Carrie Schaer
Executive Business Affairs Manager: Robin Rossi
Director of Product Strategy: Joel Weeks
Senior Product Strategist: Andy Galvin


Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz
Account Director: Jimmy Jung
Management Supervisor: Patrick Jones
Management Supervisor: Val Tyll
Management Supervisor: Laura Stayt
Assistant Account Executive: Olivia Albanese
Planner: Sean Quinn
Group Brand Director, TBWA\Toronto: Calvin Daniels
Brand Director, TBWA\Toronto: Rimi Singh
Account Supervisor, TBWA\Toronto: Christine Rowe
Brand Leader Coach, Teran\TBWA: Eduardo Delgado
Brand Leader, Teran\TBWA: Saul Martinez

            
Production Company: Smuggler
Director: Stylewar
Executive Producer / Partner: Patrick Milling Smith
Executive Producer / Partner: Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producer: Allison Kunzman
Executive Producer: Laura Thoel
Head of Production: Andrew Colon
Producer: Drew Santarsiero


Editorial Company: General Editorial
Editor: Noah Herzog
Executive Producer: Robert Parker


Post VFX: The Mill
2D VFX Supervisor: Tim Davies
3D VFX Supervisor: Robert Sethi
Producer: Jordan Sharon
Production Coordinator: Benjamin Sposato


Music & Sound Design: Barking Owl

 

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lbbonline.com, Tue, 27 Aug 2013 14:43:05 GMT