Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world. O’Neill presented Nissan, represented by Roel De-Vries, Global Marketing vice president and Atsuo Kosaka, managing director of Nissan Middle East, with the Guinness World Records certificate. In order to express its thanks for its invaluable support, Nissan shared this award with Dubai International. A specially commissioned commemorative plaque of the record was offered to His Highness Sheikh Ahmed bin Saeed Al Maktoum, president of the Department of Civil Aviation and Chairman of Dubai Airports.
“It felt natural for Nissan to choose Dubai International, one of the largest and most important airports in the world, as of one of the key locations for the deployment of our global brand campaign. Nissan feels proud to have achieved a world record in Dubai, the city of so many world records. His Highness’ support was decisive in the success of this project,” commented Trevor Mann, Nissan executive vice president and chairman of the Management Committee for the Africa Middle East, India and European region
“It is an honour to have His Highness with us today as Nissan celebrates another landmark day in the Middle East,” said Atsuo Kosaka. “When we began this project, we were bold enough to ask ourselves, ‘what if we can turn our advertising at Dubai International into a world record?’. Today we see the result of that commitment as we once again deliver ‘Innovation that Excites’ into everything we do in the Middle East region.”
His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “I congratulate Nissan for its achievement at Dubai International. Dubai has long been the focus for international enterprise in the Middle East and Nissan’s selection of our airport as part of a global campaign is continued evidence of the growing business importance of the emirate. We look forward to increasing commercial activity and innovative campaigns as our economy grows into the future.”
Eugene Barry, SVP Commercial at Dubai Airports commented: “This ambitious project mirrors our own ambitions at Dubai Airports. With more than 57 million people passing through the world’s third-busiest airport last year, Dubai International is the perfect location for this record-breaking initiative, and we are delighted that Nissan has chosen our airport to showcase their brand to a global audience."
Nissan’s global brand campaign will reach 100% of the passengers of Terminal 1 and 3, through more than 74 touch points at Dubai International.
Associated with this Guinness World Records are JC Decaux, the concessionaire of Dubai International and Mindshare, Nissan’s media buying agency for the Middle East.
“This remarkable campaign was an exciting tremendous challenge for our teams. An efficient and well-coordinated execution allowed us to give life to this fascinating project in 9 months, which required all our JCDecaux expertise to overcome various technical obstacles. To be part of this unprecedented project that resulted in a world record for Nissan and Dubai International, is emblematic of our fundamental mission: adding value to our partners and enhancing the passenger experience through creativity and innovation,” said Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux.