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Nissan Rogue Tackles War-Waging Snowmen

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TBWA\Toronto releases snowman-smashing youth tendencies

Nissan Rogue Tackles War-Waging Snowmen

For Canadians, getting through winter feels like war. One bad storm can disrupt our entire way of life, freezing and bursting pipes, stranding cars, downing power lines, and leaving citizens feeling totally helpless. In all these ways, winter is a siege on our cities. To promote the 2014 Nissan Rogue and the performance of its all-wheel drive, we created a story that demonstrates its ability to manoeuvre the absolute worst winter conditions. For dramatic effect, we depict a city under siege by evil menacing snowmen who represent the worst that weather conditions can inflict on us. In it, the snowmen wage war on the city, our hero emerges in the Nissan Rogue, using its all-wheel drive to cut through the snow, smash through the evil snowmen, and be the hero this Canadian winter needs. And with its 7 passenger seating he is able to be a hero to stranded Canadians. 



Client: Nissan Canada
Executive Creative Director: Allen Oke
Creative Director: Rodger Eyre
Associate Creative Director/Art Director: Susie Lee
Writer: Jonah Flynn
Head of Broadcast: Nadya Macneil
Production House: Sons and Daughters
Director: Mark Zibert
DP: Chris Soos
Executive Producer: Liane Thomas
Line Producer: Neil Bartley
Editing: Poster Boy
Executive Producer: Michelle Rich
Editor: Mark Paiva
Assistant: Johnny Okkerse
Transfer: Alter Ego
Colourist : Wade Odlum
Effects: Legacy Effects, LA
Effects Technicians: Shane Mahan/Mark Killingsworth
Post Production: The Mill, New York
Producer: Jeremy Moore
Compositing Lead/VFX Supervisor: Kyle Cody
CG Lead: Jeff Dates
VFX Supervisor: Andreas Berner
Executive Producer: Melanie Wickham
Audio House: Eggplant, Toronto
Head of Production: Nicola Treadgold
Director: Adam Damelin
Engineer: Nathan Handy

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TBWA Worldwide, Thu, 16 Jan 2014 12:14:57 GMT