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Nissan Reveal Touching Story Of Love Between A Family And Their Car

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TBWA/HAKUHUDO create touching ad about the bond between a family and cars

Nissan Reveal Touching Story Of Love Between A Family And Their Car

Some people speak about their cars as a lover, or even as a family member. It's true that over time, the car actually becomes something more than a car. That's why saying goodbye to a car that you've loved for so long, can be bittersweet. Memories may fade over time, but wouldn't it be great if we could hold on to the memory of our car forever, in a shape that we can see and touch?

As a part of their 80th Anniversary celebration, Nissan makes this a reality through the launch of a new program that embodies the 'love stories' between Nissan drivers and their beloved cars. When purchasing a new Nissan vehicle, a 3D replica of the owner and their old car is presented on the delivery day – a true, eternal embodiment of the driver's memory and love of their car. 

A documentary film depicting the real-life story of one family's 'love story' was created to accelerate the promotion and awareness of this new program. The presentation of the 3D replicas had great positive impact on Nissan's business, not to mention the response throughout social media channels. The number of Nissan owners renewing their cars increased dramatically since the start of the program. 'My Car Forever' has proven to be a truly innovative way to help deepen the relationship between drivers, their car and a car company.



CREDITS:

Creative Agency: TBWA\HAKUHODO Japan

Executive Creative Director: Miki Matsui

Creative Director: Takahiro Hosoda

Experience Designer: Kaname Aratame

Senior Art Director: Takuya Ozaki

Senior Digital Account Director: Wataru Uchida

Account Director: Yoshiki Okayasu

Account Supervisor: Hiroaki Wada

Interactive Planner: Kazuoki Uedo

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Genres: Documentary, Storytelling, Dialogue

lbbonline.com, Wed, 02 Apr 2014 13:00:20 GMT