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Nissan Heisman House Returns

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TBWA campaign sees four new famous housemates for third consecutive college football season on ESPN

Nissan Heisman House Returns

For the third straight year, Nissan and ESPN are giving viewers the chance to imagine what it might be like if the winners of college football’s highest individual honor – the Heisman Trophy – lived together in the same house. The Nissan Heisman House returns in time for the start of the college football season and stars 13 Heisman trophy winners, an interactive website and a real-life Heisman House Tour that will travel to college campuses throughout the season. The website and vignettes debuted on August 31 prior to ESPN’s Saturday Night Football game on ABC, followed by other ESPN platforms throughout the season.

 


The Heisman House supports Nissan’s long-running sponsorship of the Heisman Memorial Trophy Award. Developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks, the concept revolves around the online platform, www.NissanHeismanHouse.com, where fans can vote for the next Heisman Trophy winner. 

 
Visitors can once again tour the house, learn about current members and watch behind-the-scenes footage and interviews filmed during the campaign production. Eight of Nissan’s highest rated vehicles, including the 2014 Altima, Sentra and the all-new Versa Note, are integrated into the site and the campaign. 

 
“This year we’ve added some entertaining new elements as we begin another exciting season in support of the good works of the Heisman Trophy Trust,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “With the online voting for this season’s top Heisman candidates, combined with the fun of seeing past Heisman winners interact with each other, we’re going to capture the attention of sports fans across the country.”

 
In addition to the website, the campaign will present six vignettes directed by award-winning director Erich Joiner. This season’s Heisman House features returning members Robert Griffin III, Barry Sanders, Ty Detmer, Ron Dayne, Matt Leinart, Troy Smith, Tim Brown, Carson Palmer and Desmond Howard. This year’s spots introduce newcomers Sam Bradford, Earl Campbell, Tony Dorsett and Mike Rozier to the roster of housemates. Each unique ad, filmed in Pasadena, Calif., depicts what life might be like if several Heisman trophy-winning players shared a house. From lingering rivalries to generational misunderstandings, each spot explores a different, comical aspect of the fictitious scenario.


“The sustainability of the original concept with fresh scripts, new athletes and ability to the showcase new vehicles year over year is a tremendous creative story, which is a testament to the power of the idea,” said Sean Hanrahan, senior vice president, Marketing Solutions, ESPN.


For the first time in the history of the initiative, Nissan and ESPN are introducing the Nissan Heisman House Tour, a simulated Heisman House that will travel to different college campuses throughout the country, leading up to the 2013 Rose Bowl Game presented by VIZIO. Fans will have the opportunity to relax in the Heisman House living room, take photos with the trophy and meet some of the Heisman trophy winners and ESPN talent.


Credits


Creative Team Credits – TBWA\Chiat\Day
Global Creative President: Rob Schwartz
Creative Director, Americas: Tito Melega 
Creative Director, Americas: Karl Dunn
Lead Copywriter: Nick Ciffone
Lead Art Director: Dave Estrada
Art Director: Rance Randle


Account Team Credits – TBWA\Chiat\Day
Managing Director, Americas: Peter Bracegirdle
Account Director: Jimmy Jung
Account Director: Bonnie Schwartz
Account Director: Craig Werwa
Management Supervisor: James Aardahl
Management Supervisor:  Val Tyll
Management Supervisor: Desiree Ho
Management Supervisor: Jennifer Boswell
Account Supervisor: Liz Lefler
Account Executive: Peter Estermann
Assistant Account Exec: Stephanie Thomas
Account Group Assistant: Kevin Carey
Product Strategy Director: Joel Weeks
Product Strategy Strategist: Andy Galvin


Media Company Credits – OMD
Managing Director: Kristi Lind
Group Director – Integrated Programs: Aaron Anderson
Associate Director, Integrated Programs: Jonathan Fisher
Group Director Digital: Thomas Choi
Integrated Strategy and Programs Supervisor: Ruben Chavez
Associate Director of Digital Strategy: Charisse Oraa
Digital Supervisor: Mikaela Sterling
Senior Strategist: Lajja Sheth
Strategist: Ellis Choi
Assistant Digital Strategist: Sammy Lafata
Assistant Strategist: Kevyn Kurata 


Executive Business Affairs Manager: Robin Rossi    


Film Credits 
Production Company – Tool of North America
Director: Erich Joiner
President: Brian Latt
Executive Producer: Oliver Fuselier
Executive Producer: Danielle Peretz
Producer: Kelly Christensen
Production Supervisor: Ryan Ennis
Assistant Production Supervisor: Sheena Dolce
Director of Photography: Bob Richardson
Art Coordinator: Pamela Barba 


Editorial Company – No. 6 
Editor: Jason Macdonald
Executive Producer: Deborah C. Sullivan


Art Producer: Kay Gautraud 


Print Credits 
Producer: Gary Sanchez  
Project Manager: Jim Juback
Project Manager: Karen Mangune
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta & Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell and Riki Komachi
Copy Editors: Scott Roberts and Laurie Fisher


Photographer – Nick Meek
Photographer: Nick Meek
Agent: Lisa Raffo Ashley at Levine/Leavitt


Production Company – LAH Productions, Inc.
Producer: Joanne Davidson
Creative Retouching: Smoke and Mirrors Design
Production Coordinator: Victor Teran
1st Photo Assistant: Mike Petersen
2nd Photo Assistant: Joe Quinto
3rd Photo Assistant: Zac Hahn


Digital Credits - TBWA\Chiat\Day
Director of Creative Technology: Ricardo Diaz
Director of Digital Production: Chincha Evans
Executive Producer: Peter Bassett
Producer: Kiley Story
Developers: David Cotelessa

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Categories: Utilities, Cable / Satellite TV

TBWA Worldwide, Thu, 05 Sep 2013 14:11:03 GMT