In Nissan's new TV spot by TBWA/Chiat/Day, an ordinary country drive turns into the adventure of a lifetime. Helmed by a loving father and assisted by his daughter, we see the Pathfinder battle the stormy elements and pick up some friends along the way. This is our retelling of the most epic of adventures: the story of Noah’s Ark.
Director Peter Thwaites (Guinness “Cloud”, Honda “Museum”, and Guinness “Clock”) brought his unique vision to the table for this project. This isn’t your run-of-the-mill epic car spot with swooping vistas and wide-angle helicopter shots; this is up-close and intimate, allowing us to tap into the potent human truth: that fathers also love adventures with their daughters. By focusing our lens on their relationship with each other, we see this bond grow stronger through an experience that could only have happened in a Nissan Pathfinder.
Credits
AGENCY: TBWA\Chiat\Day, Los Angeles
Executive Creative Director: Stephen Butler
Creative Directors: Tito Melega, Karl Dunn
Copywriter Logan O'Brien
Art Director: Chris Mizutani
Managing Director: Peter Bracegirdle
Account Directors: Bonnie Schwartz, Jimmy Jung
Management Supervisors: Patrick Jones, Val Tyll
Account Supervisor: Jordyn Barton
Account Group Assistant: Harry Osborne
Group Planning Director: Oke Mueller
Planner: Leigh Davidson
Senior Product Strategist: Andy Galvin
Executive Director of Integrated Production: Richard O'Neill
Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager:Nora Cicuto
Broadcast Traffic Coordinator: Malika Jones
PRODUCTION COMPANY: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Producer: Donald Taylor
EDITORIAL: Work Post
Editor: Neil Smith
Assistant Editor: Sterling Robertson
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
VFX: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
VFX Producer: Jessica Ambrose
Coordinator: Jillian Lynes
Shoot Supervision: James Allen, Bill Higgins, John Price
Creative Director: Chris Knight
2D Lead: James Allen
2D Artists: Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis
Matte Painters: Rasha Shalaby, Thom Price, Itai Muller
3D Artists: Charles Storniolo
Colourist: Adam Scott
Executive Telecine Producer: LaRue Anderson
MIX: Margarita Mix
Mixer: Jimmy Hite
SOUND: Sound Design
Sound Designer: Dror Mohar
MUSIC: Artist/composer: Johnny Cash or Paul Clark