Nissan Channels The Spirit Of Russell Crowe In 'Ark' Spot

In Nissan's new TV spot by TBWA/Chiat/Day, an ordinary country drive turns into the adventure of a lifetime. Helmed by a loving father and assisted by his daughter, we see the Pathfinder battle the stormy elements and pick up some friends along the way. This is our retelling of the most epic of adventures: the story of Noah’s Ark.

Director Peter Thwaites (Guinness “Cloud”, Honda “Museum”, and Guinness “Clock”) brought his unique vision to the table for this project. This isn’t your run-of-the-mill epic car spot with swooping vistas and wide-angle helicopter shots; this is up-close and intimate, allowing us to tap into the potent human truth: that fathers also love adventures with their daughters. By focusing our lens on their relationship with each other, we see this bond grow stronger through an experience that could only have happened in a Nissan Pathfinder.

Credits

AGENCY: TBWA\Chiat\Day, Los Angeles

Executive Creative Director: Stephen Butler

Creative Directors: Tito Melega, Karl Dunn

Copywriter Logan O'Brien

Art Director: Chris Mizutani

Managing Director: Peter Bracegirdle

Account Directors: Bonnie Schwartz, Jimmy Jung

Management Supervisors: Patrick Jones, Val Tyll

Account Supervisor: Jordyn Barton

Account Group Assistant: Harry Osborne

Group Planning Director: Oke Mueller

Planner: Leigh Davidson

Senior Product Strategist: Andy Galvin

Executive Director of Integrated Production: Richard O'Neill

Producer: Stephanie Dziczek

Director of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Robin Rossi

Business Affairs Manager:Nora Cicuto

Broadcast Traffic Coordinator: Malika Jones

PRODUCTION COMPANY: The Corner Shop

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Producer: Donald Taylor

EDITORIAL: Work Post

Editor: Neil Smith

Assistant Editor: Sterling Robertson

Executive Producer: Erica Thompson

Senior Producer: Sari Resnick

VFX: The Mill

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

VFX Producer: Jessica Ambrose

Coordinator: Jillian Lynes

Shoot Supervision: James Allen, Bill Higgins, John Price

Creative Director: Chris Knight

2D Lead: James Allen

2D Artists: Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis

Matte Painters: Rasha Shalaby, Thom Price, Itai Muller

3D Artists: Charles Storniolo

Colourist: Adam Scott 

Executive Telecine Producer: LaRue Anderson 

MIX: Margarita Mix

Mixer: Jimmy Hite

SOUND: Sound Design

Sound Designer: Dror Mohar

MUSIC: Artist/composer: Johnny Cash or Paul Clark