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Nissan Challenge World to Unleash Best Ideas


The ‘Innovation Garage’ allows consumers to showcase invention ideas

Nissan Challenge World to Unleash Best Ideas


To celebrate its most innovative year ever, Nissan is launching ‘Nissan Innovation Garage’, a social movement that lets everyone showcase their big idea for an invention.
The project lives on, where you simply describe and name your idea. Then just click Facebook Connect, and you’re surprised with an epic film about … spoiler alert … you.
Each idea goes to the Garage Gallery, where a panel of judges ultimately decides which innovators will each win a $50,000 grant (as well as an all-new Altima) to turn their concepts into full-blown reality. Not to mention a Kickstarter video to unleash said idea on the world. The idea with the most viewer votes also takes home a 2013 Altima.
It’s all inspired by the legions of normal folks working to improve the world with their ingenuity — and by the totally reimagined fifth-generation Altima. With new features like NASA-inspired "zero-gravity" front seats and best-in-segment fuel economy, it's the most innovative Altima to date.

View the trailer below: 
Tito Melega - Creative Director
Karl Dunn - Creative Director
Matt Lanzdorf - Associate Creative Director
Raphael Milczarek - Associate Creative Director
Peter Bassett - Senior Executive Producer
Brian Jarmon - Senior Digital Producer
Tim Shea - Creative Technologist
Teguh Mualim - Creative Technologist
Craig Werwa - Director - Digital & Social Media
Beth DeMarco - Digital & Social Account Supervisor
Katie Hollenkamp - Social Media Account Supervisor
Dana Fors - Digital Assistant Account Executive
Kayla Sanderson - Assistant Account Executive
Brandon Kleinman - Social Media and Strategy Director 
Natalie Gomez - Community Manager 
Holly Prine - Project Manager
Lester Broas - Quality Assurance Lead
Walter Velasquez - Quality Assurance Analyst
Mike Chiavetta - Senior Social Media Analyst
Tori Richards - Junior Analyst 
view more - Creative
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Genres: Dialogue

Categories: Automotive, Cars

TBWA Worldwide, Mon, 01 Oct 2012 09:30:07 GMT