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Nissan Celebrates Progress with a Moon Landing Anniversary Ad

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TBWA\G1 celebrates technology's ability to move us physically and emotionally on the 50th anniversary of the ground-breaking event

Nissan Celebrates Progress with a Moon Landing Anniversary Ad
Nissan has launched a new campaign to showcase the Qashqai's ProPILOT technology.

Created by Nissan United - TBWA\G1, the advert uses the moon landing to celebrate technology’s ability to move us physically and emotionally. “Technology for the sake of technology is worthless, what matters is how it makes you feel,” says Xavier Diquet, Nissan Europe content and engagement GM. “At Nissan, this is exactly what we strive for. To give drivers a greater, more exciting, amplified driving experience thanks to the power of Nissan Intelligent Mobility innovations.”


In partnership with ITV, the campaign launches on July 16th with an epic 60-second film during a show dedicated to the moon landing. The film itself features a skateboarding astronaut in zero G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful, when it moves us.”


The score is Johann Strauss' II Blue Danube, a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.

Planned and bought by Manning Gottlieb OMD with creative by TBWA, the full 360 campaign includes TV, cinema, press ads, digital and social activations and will air across Europe. It gives life to the marketing mantra “the right message at the right moment” in a spectacular way that connects deeply with the audience.
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Client

Advertiser: Nissan Europe

Advertising Manager: Gaëlle Devitry

Content Engagement: Xavier Diquet (Europe Content & Engagement GM)

Content Coordinator: Guillaume Pelletier

Production Company

Production Company: Moonwalk

Director: Thomas Garber

DOP: Matthias Königswieser

Producer: Gaspard Chevance

Executive Producer: Evidencia

Line Producer: Thomas Lepeutrec

Post Production: Mikros MPC Advertising

Supervisor: Fabrice Damolini

Post Producer: Nicolas Huguet

Lead CGI: André Monteiro

Sound

Sound Company: TBWA Else Production

Producer: Guillaume Faurel

Sound Engineer: Alexis Venot

Post Producer: Severine Damolini

Head of Sound and Music: Olivier Lefebvre

Music & Sound Design: Marianne Elise Simonot

President: Maxime Boiron

Creative Agency

Creative Agency: TBWA Nissan United TBWA G1

Executive Creative Director: Eric Pierre

Creatives: Scott Andrews, Leigh Gilbert

Creative Director: Carl Harborg, Philippe Rachel

Planner: Tito Favino, Chloé Cerdan, Mattia Bellomo

President: Ewan Veitch

Account Management: Niall Hutchinson, Eva Gotteland, François Borel

Genres: Visual VFX

Categories: Automotive, Cars

lbbonline.com, Fri, 12 Jul 2019 15:12:00 GMT