Fri, 01 Oct 2021 07:58:51 GMT
Nissan Canada is about to auction off a one-of-a-kind work of digital art inspired by the brand’s iconic GT-R sports car with the reserve set at $280,000. And it’s not just NFT hype that’s behind the staggering price tag, it’s because it also comes with the keys to a 2021 GT-R NISMO Special NFT Edition. The car itself is already extremely limited, and now that it comes with its own NFT, it’s officially a one of one.
The concept comes from Juniper Park/TBWA, with PR support from Edelman, who worked with Canadian artist/futurist Alex McLeod to bring it to life. The agency knew they had to think outside the traditional lead generation model for a car as special as the GT-R, and that has such a passionate group of enthusiasts.
Graham Lang, chief creative officer at Juniper Park/TBWA says that, “Innovation is core to the agency’s creative culture. The GT-R NFT represents Nissan Canada’s quest to engage and excite audiences in bold ways. This is an industry first in terms of how to bring a high-performance production vehicle to market, with the aim of conversion at the heart of it all.”
Ken Hearn, director of marketing for Nissan Canada Inc, added “recognising NFT followers and car enthusiasts share the same passion for inspired design and a bold approach, Nissan wanted to create an NFT that would celebrate the GT-R’s legacy and mark the launch of its most exclusive edition to date.”
Collectors and car enthusiasts will have to bid on the NFT to get behind the wheel of this extremely limited vehicle. All profits received by Nissan Canada above the $280,000 reserve will be donated to charity following the auction.
The artwork will be hosted on RubiX Network (RubiX), a premium NFT marketplace, starting September 23rd in a pre-auction format. The live auction will follow on October 5th at 12:01 a.m. ET until October 7th at 11:59 p.m. ET. The highest bidder will receive the digital rights to the NFT and the keys to the 2021 GT-R NISMO Special Edition once the car arrives in Canada later this fall.
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Categories: Automotive, CarsJuniper Park\TBWA, Fri, 01 Oct 2021 07:58:51 GMT