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Nissan Australia ‘The Underdog’



Whybin\TBWA Melbourne launches TVC for Pathfinder

Nissan Australia ‘The Underdog’



Nissan Australia and Whybin\TBWA Melbourne have created the campaign for the Australian re-launch of the Nissan Pathfinder.


The 60-second launch spot, produced by Revolver, tells the story of a young boy’s day-to-day existence in a large family.



"This is a heart warming spot which we are really proud of. It’s a wonderful association for our flagship family SUV," said Nissan Australia Executive General Manager Marketing Peter Clissold.


The 60-second spot went live on Sunday October 13 across free-to-air, pay and various digital formats.


Client: Nissan Australia
Creative agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer:    Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister

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TBWA Worldwide, Wed, 16 Oct 2013 03:40:25 GMT