The Nissan Wouldn't It Be Cool spots tapped Framestore's existing capabilities, and had a broad range of complexities and challenges which further evolved our knowledge base & technical service offerings. The team gave clarity to highly conceptual agency creative brief, defining desired looks by performing extensive FX look development. In parallel with FX, the CG team performed extensive beauty work on all featured vehicles - Nissan Altima, Sentra and Pathfinder.
The resulting spots for TV and interactive digital distribution showcase groundbreaking simulation VFX and seamless integration of live action components and CG elements.
VES 2013 Nomination