Mobile agency Nimbletank bolsters its strategic insight and creative solutions offering with the addition of an in-house media practice, hiring Rhoanna Glenn as Media Practice Lead.
As the industry leader of next generation digital mobile activity, the agency will now offer clients fully flexible media services. With technology continuing to move at an astounding rate, the agency believe that mobile media is becoming commoditized and should not be constrained by rigid schedules. Nimbletank will offer media planning and buying services that are future facing, with a focus on testing and intelligence and, most importantly, have the ability to shift with ever-changing consumer behaviour.
To spearhead the offering the agency has hired Rhoanna Glenn as Media Practice Lead. Previously at Havas Media, Glenn was responsible for mobile planning and buying across the Havas Media Group. A veteran in the world of mobile, Glenn has over nine years experience in the digital and new media space and brings a wealth of knowledge and insight to the Nimbletank role.
David Skerrett, Managing Partner at Nimbletank, comments, “We are bringing our alternative thinking to the world of mobile media by launching a media practice to sit alongside our award winning highly successful existing mobile product focused business. We are excited to be welcoming Rhoanna to the team, she has an impressive depth of mobile media expertise and is the perfect hire to oversee our media practice.”
Rhoanna Glenn comments, “Today’s mobile landscape is littered with standard performance campaigns which are great at serving a single purpose, but it is fast becoming boring and tired. We need to take advantage of the full capabilities of devices and people’s emotional attachment to them. Marrying this with Nimbletank’s creative vision will enable us to change the way in which brands and consumers alike view mobile advertising. To quote Maya Angelou, I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Genres: Peoplelbbonline.com, Tue, 29 Apr 2014 14:18:52 GMT