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Nimble: 'Unexpected Happens'

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The Sweet Shop's Steve Ayson and Clemenger BBDO prepare you...

Nimble: 'Unexpected Happens'

The Sweet Shop’s Steve Ayson strikes comedy gold again, this time with a series of outrageous and charming spots for smart little loan company Nimble and agency Clemenger BBDO Brisbane.

In his inimitably dry style, Ayson has taken three unexpected situations including heavily pregnant men shopping for cots, tiny naked Germans having a sauna in a car engine bay, and a couple of duplicitous blokes dressed up as a pet dog, and has added typically oddball street casting with beautifully crafted performances to create a uniquely quirky, and utterly memorable series of brilliant spots. 




Ayson comments, “The dream brief was fairly nuts to begin with, and the scripts super funny, which gave us a rare opportunity to concentrate on pushing the boat way out in terms of casting, performance, and art direction.”



The Sweet Shop’s Managing Director, Wilf Sweetland adds, “It is such a delight to watch Steve work. His level of craft and collaboration with the Agency is extraordinary and continues to amaze. Scripts like these are highly prized and Steve has done a brilliant job.” 



Ayson is used to making spots that people talk about for weeks if not months afterwards, and these three beauties will be no exception.



Client: Nimble
Nimble Co-Founder: Greg Ellis
Nimble Co-Founder: Sean Teahan
Brand Strategist: Stirling Howland 
Marketing Manager: Johan Kriegbaum

Agency: Clemenger BBDO Brisbane
Creative Director: Levi Slavin
Associate Creative Director: Cristian Staal
Associate Creative Director: Marianne Harvey
Creatives: Simon Vicars, Brett Colliver, Ben Polkinghorne, Scott Kelly
Head of Interactive: David Smerdon
Account Director: Lucy Flower
Account Coordinator: Cassandra Williams
Agency Producer: Georgia Martin


TV Production: The Sweet Shop
Director: Steve Ayson
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Producer: Cindy Kavanagh


TV Post Production: Method Studios
Offline Editor: Peter Sciberras
Colourist: Edel Rafferty
Flame Compositor: Chris Betteridge
Designer: Brett Glover
Post Producer: Fiona Fry


TV Sound Studio: Flagstaff Audio
TV Sound Designer: Paul Le Couteur
TV Sound Producer: Ceri Davies/Sal McManus

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Genres: Comedy

Categories: Banking, Finance

Sweetshop London, Wed, 23 Oct 2013 02:48:09 GMT