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Nike's Women's World Cup Ad Is a Blockbuster

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Wieden+Kennedy Portland and Prettybird's Francois Rousselet launch spot during Saturday's Champions League final

Nike's Women's World Cup Ad Is a Blockbuster
Nike has an illustrious history of big, cinematic, minutes-long soccer ads. But they all have one overarching thing in common. They're made with the men's game in mind. 

At least, that was the case until this past weekend or, more specifically, during half time of Saturday's Champions League final. The game between Liverpool and Tottenham was far from groundbreaking but this three-minute spot, created Wieden+Kennedy Portland for the Women's World Cup, could mark an important moment in the women's game and its global popularity. 

Directed by Prettybird's Francois Rousselet, the spot is a whirlwind journey through the mind of 10-year-old Makena Cook (who is wearing the limited-edition 'Dream Further' jersey, Nike's first ever kids-only football shirt designed specifically for girls), as she encounters stars of both the women's and men's game as well as former England player Alex Scott and Esports star F2TEKKZ. 

The frenetic nature of the film is further helped along by the soundtrack of Joan Jett & the Blackhearts' 'Bad Reputation'. The end tagline reads, "Don't change your dream. Change the World."

Check out the film and a full list of featured athletes below.

Featured athletes: 

Sam Kerr, Forward (Australia)
Andressa Alves, Forward (Brasil)
Neymar Jr., Forward (Brasil)
Philippe Coutinho, Midfielder (Brasil)
Wang Shuang, Midfielder (China)
Fran Kirby, Forward (England)
Amandine Henry, Midfielder (France)
Grace Geyoro, Midfielder (France)
Marie-Antoinette Katoto (France)
Sara Däbritz, Midfielder (Germany)
Lieke Martens, Midfielder (Netherlands)
Daniëlle van de Donk, Midfielder (Netherlands)
Asisat Oshoala, Forward (Nigeria)
Ji So-Yun, Midfielder (South Korea)
Gerard Piqué, Defender (Spain)
Crystal Dunn, Forward (United States)
view more - Creative
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Brand: Nike

Client Team: Adam Roth, Steph Derham, Andy Whiteside, Amber Rushton, Gui Glezer, Phil Campbell

Post Production / VFX

Post Production Company: The Mill

Producer: Mia Saunders, Goutham Hampankatta

Colourist: Adam Scott

Creative Director: John Shirley

CCO: Phil Crowe

2D Lead: John Shirley, James Allen, Andrew ‘Wood’ Barnsely, Roxy Zuckerman

Shoot Supervisor: John Shirly, Phil Crowe, Philip Maddock, Andrew ‘Barnsley’ Wood

Executive Producer: Anastasia Von Rahl

Senior Producer: Jacklyn Ramirez, Colin Oaten, Alexandra Paton

Production Coordinator: Sean Tomek, Fyn Foo, Will Tyler, Jessica Amburgey (Colour)

Matte Painting: Gillian George, Rasha Shalaby

Design: Justin Mays, Greg Rubner

Colour Company: The Mill

Colour EP: Linda Jackson

Colour Producer: Liza Kerlin

Colour Assistant: Logan Hghlen, Gemma Parr, Nate Seymour


Edit Company: Rock Paper Scissors

Editor: Lauren Dellara (Anthem), Jamie Foord (Social)

Edit Assistant: Thomas Rickert, Patrick Tuck, Erin McCaffrey

Producer: Adam Parker, Catherine Liu

Executive Producer: Raná Martin

Head of Production: Dre Krichevsky

Managing Director: Eve Kornblum

Creative Agency

Creative Agency: W+K PORTLAND

Executive Creative Director: Eric Baldwin, Jason Bagley

Creative Director: Alberto Ponte, Ryan O’Rourke

Art Director: Emma Barnett, Pedro Izique, Naoki Ga (Social)

Copywriter: Josh Bogdan, Gus Solis (Social)

Producer: Amy Leach

Head of Production: Matt Hunnicutt

Executive Producer: Jake Grand, Krystle Mortimore

Lead Producer: Katie McCain

Integrated Producer: Bob Guerrero

Associate Producer: Candice Harbour

Production co-ordinator: Shani Storey

Brand Manager: Andre Gustavo, Kate Rutkowski, Steve Smith, Paanii Annan

Strategy: Andy Lindblade, Nathan Goldberg

Comms Strategist: Daniel Sheniak, Emily Graham, Stephanie Campbell

Senior Business Affairs Manager: Maureen Doyle

Traffic : Maggie Harasyn, Sabrina Reddy

Executive Design Director: Alicia Kuna

Design: Michael Rosenau Studio

Designers: Jim Ward, Mitch Wilson

Retoucher: Frazer Goodbody, Kyle Pero, Amy Ellars

Creative Operations Director: Saba Spencer

Editing (agency): James Yu (Copy)

Production Company

Production Company: PRETTYBIRD

Director: Francois Rousselet

DOP: Matias Boucard

Executive Producer: Ali Brown, Suzanne Hargrove

Director of Production: Tracy Hauser

Line Producer: Julie Sawyer

Production Designer: Nora Takacs (US), Laura Sabat (Barcelona)


Sound Company: Joint

Sound Engineer: Noah Woodburn

Assistant Engineer: Natalie Huizenga

Executive Producer: Leslie Carthy


Music Supervision: Kamela Anderson

Music Company: Human

Executive Producer: Carol Dunn

Creative Director: Craig DeLeon

Sound Mix: Alexander Wilson-Thame @ Jungle

Genres: In-camera effects, Music & Sound Design, Visual VFX, People, Action, Scenic, Storytelling

Categories: Clothing and Fashion, Sportswear

PRETTYBIRD US, Mon, 03 Jun 2019 17:01:00 GMT