Adstream
CULT Futures - The Creatology Report
Soundlounge
liahome
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Nike's Exhilarating Split-Screen Epic Shows Why You Can't Stop Sport

Creative 914 Add to collection
Football legend Megan Rapinoe narrates the spot, which was created by Wieden+Kennedy Portland and directed by Pulse's Oscar Hudson
Nike's Exhilarating Split-Screen Epic Shows Why You Can't Stop Sport

Nike has released 'You Can’t Stop Us', the third film in its campaign of the same name, which debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of footage, the resulting montage underscores commonalities shared by athletes around the world. 

Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like, and reminds us that a better future is possible.

Created by Wieden+Kennedy Portland, Pulse Films director Oscar Hudson brings his trademark technical talents to bear on the 90-second film, deftly weaving archive footage into something new and unique.

'You Can’t Stop Us' features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energised by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”

At NIKE, Inc. the responsibility to advocate for change remains central to the team's purpose. For more information on how NIKE is helping to make themselves, their teams, communities and world better, visit the website.


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

CLIENT: Nike

PROJECT NAME: You Can’t Stop Us

Agency

Agency: W+K PORTLAND

Executive Creative Directors: Jason Bagley, Eric Baldwin

Creative Directors: Alberto Ponte, Ryan O’Rourke

Copywriter: Dylan Lee

Art Director: Naoki Ga

Director of Production: Matt Hunnicutt

Executive Producers: Jake Grand and Krystle Mortimore

Senior Producers: Katie McCain and Byron T. Oshiro

Associate Producers: Samson Selam and Shani Storey

Global Brand Director: André Gustavo

Brand Director: Kate Rutkowski

Brand Manager: Paanii Annan

Creative Operations Managers: Saba Spencer and David Ramirez

Global Group Strategy Directors: Andy Lindblade and Paula Bloodworth

Media Team: Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace and Claudia Iraheta

Brand Strategy Directors: Nathan Goldberg and AJ Blumenthal

Business Affairs: Karen Crossley, Edith Ortiz and Emily Kahn

Broadcast Traffic: Sabrina Reddy and Billy Mucha

Design Ops Manager/Design Producer: Alicia Kuna, Michael Rosenau and Michael Frediani

Studio Designers: Joan Comellas, Jamon Sin and Mitch Wilson

PRODUCTION COMPANY

Production Company: Pulse Films

Director: Oscar Hudson

DP: Logan Triplett

Executive Producers: Darren Foldes and Davud Karbassioun

Managing Director: Hillary Rogers

Line Producer: Dennis Beier

Production Designer: Adam Wilson

Key Costumer: Chris Araujo

EDITORIAL

Company: JOINT

Editor: Peter Wiedensmith and Jessica Baclesse

Cutting Assistants: Jasmine McCullough and JC Nuñez

Assistant Editors: Charlie Harrington, Kris Faris and Luke Buckley

After Effects: Ben Corbin and Damian Riddell

Footage Researcher: Izzie Raitt

Post Executive Producer: Leslie Carthy

Post Producer: Kathleen Russell

Post Production Coordinator: Aubree VanDercar

VFX

Company: A52

VFX Supervisor: Patrick Murphy

Lead Flame: Patrick Murphy

2D VFX Artists: Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott and Susanne Scharping

CG Supervisor: Andy Wilkoff

CG Modeler: Dustin Mellum

3D Trackers: Joe Chiechi, Michael Cardenas and Mike Bettinardi

Online Editor: Kevin Stokes, Chris Riley and Sam Kolber

Managing Director: Jennifer Sofio Hall

VFX Executive Producers: Patrick Nugent, Kim Christensen

VFX Producer: Everett Cross, Andrew Rosenberger and Jillian Lynes

COLOUR

Colour Company: A52

Colourist: Daniel De Vue

Colour Assists: Corey Martinez and Dylan Bursick

Colour Executive Producer: Thatcher Peterson

Colour Producer: Jenny Bright

MUSIC

Artists: Cowboys in Japan

Song: Daylight

SOUND DESIGN

Sound Design Company: JOINT

Sound Designer: Noah Woodburn

Audio Assistant: Natalie Huizenga

Executive Producer: Leslie Carthy

MIX

Mix Company: JOINT

Audio Mixer: Noah Woodburn

Audio Assist: Natalie Huizenga

Executive Producer: Leslie Carthy

Categories: Clothing and Fashion, Sportswear

Pulse Films, Thu, 30 Jul 2020 17:00:27 GMT