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Nike 'You Can’t Stop Us' Editor Peter Wiedensmith of Academy Discusses Film Grand Prix

Awards and Events 119 Add to collection

Ad from W+K also earned a Bronze Lion in Film Craft

Nike 'You Can’t Stop Us' Editor Peter Wiedensmith of Academy Discusses Film Grand Prix

Nike and Wieden+Kennedy’s landmark 'You Can’t Stop Us' ad, which made waves for its clever and visually riveting editing in Summer 2020, has won a Cannes Lions Film Grand Prix. Co-edited by Academy co-founder Peter Wiedensmith while at JOINT alongside Jessica Baclesse, the spot splices seemingly disconnected sports and globally distant communities together to forge a show of unity and perseverance. The ad also earned a Bronze Lion in Film Craft.

As the campaign was largely made from found footage, its magic relied heavily on the edit bay. Notes Peter: “I love documentary storytelling because it gives me the chance to say something truly emotionally authentic. Copywriter Dylan Lee and art director Naoki Ga drove the concept to the highest level possible, and I have never seen such a huge post team as we had at JOINT to find and license the footage and make the pairs! The support from the CDs Alberto Ponte and Ryan O'Rourke, W+K, Nike, Oscar Hudson and Pulse Films, as well as A52 were all necessary. We had several editors, many assistants, producers, footage researchers, VFX artists, and every single one of them was necessary to make this happen. It was a huge collaboration, and the way that reinforces the central theme of the spot is so perfect.”

Peter left JOINT in Summer of 2021 to found Academy alongside former JOINT editor Tommy Harden. The new Portland-based editorial shop is focused on working with creative agencies and directors while nurturing up-and-coming editors with education and experience. The duo joined forces after an extensive tenure with JOINT, where Peter served as founder for 25 years and Tommy as editor for 14. The work of the two talents at JOINT earned three Emmys, for the 2011 Chrysler “Born of Fire” spot, P&G’s “Best Job” campaign celebrating Olympic athletes and their mothers, and the more recent awards-sweeping Nike “Dream Crazy” ad. Wiedensmith and Harden were additionally nominated for three Emmys combined, including the famed Nike spot “Hello World” starring Tiger Woods and Chrysler’s “Half Time in America” with Clint Eastwood.

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Client: Nike

Agency: W+K Portland

Executive Creative Directors: Jason Bagley, Eric Baldwin

Creative Directors: Alberto Ponte, Ryan O'Rourke

Copywriter: Dylan Lee

Art Director: Naoki Ga

Director of Production: Matt Hunnicutt

Executive Producers: Jake Grand, Krystle Mortimore

Senior Producers: Katie McCain, Byron T. Oshiro

Associate Producers: Samson Selam, Shani Storey

Global Brand Director: André Gustavo

Brand Director: Kate Rutkowski

Brand Manager: Paanii Annan

Creative Operations: Managers Saba Spencer, David Ramirez

Global Group Strategy Director: Andy Lindblade, Paula Bloodworth

Media Team: Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace, Claudia Iraheta

Brand Strategy Directors: Nathan Goldberg, AJ Blumenthal

Business Affairs: Karen Crossley, Edith Ortiz, Emily Kahn

Broadcast Traffic: Sabrina Reddy, Billy Mucha

Design Ops Manager/Design Producer: Alicia Kuna, Michael Rosenau, Michael Frediani

Studio Designers: Joan Comellas, Jamon Sin, Mitch Wilson

Production Company: Pulse Films

Director: Oscar Hudson

DP: Logan Triplett

Executive Producers: Darren Foldes, Davud Karbassioun

Managing Director: Hillary Rogers

Line Producer: Dennis Beier

Production Designer: Adam Wilson

Key Costumer: Chris Araujo

Editorial Company: JOINT

Editor: Peter Wiedensmith, Jessica Baclesse

Cutting Assistant: Jasmine McCullough, JC Nuñez

Assistant Editors: Charlie Harrington, Kris Faris, Luke Buckley

After Effects: Ben Corbin, Damian Riddell

Footage Researcher: Izzie Raitt

Post Executive Producer: Leslie Carthy

Post Producer: Kathleen Russell

Post Production: Coordinator Aubree VanDercar

VFX Company: A52

VFX Supervisor: Patrick Murphy

Lead Flame: Patrick Murphy

2D VFX Artists: Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott, Susanne Scharping

CG Supervisor: Andy Wilkoff

CG Modeler: Dustin Mellum

3D Trackers: Joe Chiechi, Michael Cardenas, Mike Bettinardi

Online Editor: Kevin Stokes, Chris Riley, Sam Kolber

Managing Director: Jennifer Sofio Hall

VFX Executive Producers: Patrick Nugent, Kim Christensen

VFX Producer: Everett Cross, Andrew Rosenberger, and Jillian Lynes

Color Company: A52

Colorist Daniel: De Vue

Color Assists: Corey Martinez, Dylan Bursick

Color Executive Producer: Thatcher Peterson

Color Producer: Jenny Bright

Music Artists: Cowboys in Japan

Song: Daylight

Sound Design Company: JOINT

Sound Designer: Noah Woodburn

Audio Assistant: Natalie Huizenga

Executive Producer: Leslie Carthy

Mix Company: JOINT

Audio Mixer: Noah Woodburn

Audio Assist: Natalie Huizenga

Executive Producer: Leslie Carthy

Press Kitchen, Mon, 28 Jun 2021 08:34:00 GMT